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AAR Masterclass: How to build a strong agency proposition

AAR

Tuesday, 7 November 2017 from 08:30 to 10:30 (GMT)

AAR Masterclass: How to build a strong agency...

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Ticket Type Sales End Price Fee VAT Quantity
AAR Masterclass: How to build a strong agency proposition Ended £199.00 £11.44 £42.09

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Event Details

A Sculptor’s tale

There is a popular myth about the brilliant Renaissance artist, Michelangelo. When asked about the difficulties he must have encountered sculpting his masterpiece ‘David’, he replied with an unassuming description of his creative process:

‘It is easy. You just chip away the bits of stone that doesn’t look like David.

If you are struggling to turn your agency credentials from a cold slab of marble into a fabulous ‘David’ then our next Masterclass on ‘How to build a strong agency proposition’ will help you to chip away those bits that aren’t ‘you’, as well as avoid the style that everyone else uses.

This seminar will provide insights built up over the past 40 years of witnessing ‘the good’, ‘the bad’ and, yes, occasionally, ‘the ugly’ attempts by agencies to win new business. In this session, you’ll learn what works and what doesn’t when presenting your agency.

Presenters: Tony Spong and Robin Charney, AAR

Who should attend: Anyone involved in agency new business, and in particular, those reviewing their positioning to be ready for 2018.

Do you have questions about AAR Masterclass: How to build a strong agency proposition? Contact AAR

When & Where


The Loft at The Ivy Club
9 West Street
WC2H 9NE London
United Kingdom

Tuesday, 7 November 2017 from 08:30 to 10:30 (GMT)


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Organiser

AAR

AAR is a management consultancy that specialises in helping brands establish and manage modern marketing and innovation partnerships. We work with those seeking to appoint partners to deliver brand management, PR, communications and advertising, media management, digital and business transformation.

We work with marketing and innovation teams to help them make the right decisions in choosing new partners. Typical marketing briefs include consultancy in the appointment of new agency partners, roster rationalisation, agency model evaluations, benchmarking fees, and help delivering more effective working partnerships. In our innovation practice typical briefs include helping brands find partners to drive growth and deliver business transformation.

Established in 1975, we were the first intermediary in the world and have pioneered best practice for over four decades. We remain the leading consultancy in the marketplacehttp://aargroup.co.uk/ 

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