AAR Masterclass: How to build a strong agency proposition

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The Loft at The Ivy Club

9 West Street

London

WC2H 9NE

United Kingdom

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A Sculptor’s tale

There is a popular myth about the brilliant Renaissance artist, Michelangelo. When asked about the difficulties he must have encountered sculpting his masterpiece ‘David’, he replied with an unassuming description of his creative process:

‘It is easy. You just chip away the bits of stone that doesn’t look like David.

If you are struggling to turn your agency credentials from a cold slab of marble into a fabulous ‘David’ then our next Masterclass on ‘How to build a strong agency proposition’ will help you to chip away those bits that aren’t ‘you’, as well as avoid the style that everyone else uses.

This seminar will provide insights built up over the past 40 years of witnessing ‘the good’, ‘the bad’ and, yes, occasionally, ‘the ugly’ attempts by agencies to win new business. In this session, you’ll learn what works and what doesn’t when presenting your agency.

Presenters: Tony Spong and Robin Charney, AAR

Who should attend: Anyone involved in agency new business, and in particular, those reviewing their positioning to be ready for 2018.

Date and time

Location

The Loft at The Ivy Club

9 West Street

London

WC2H 9NE

United Kingdom

View Map

Refund policy

No Refunds

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