Our masterclasses give you the opportunity to hear valuable insights and learn new skills from carefully selected industry experts at a fraction of their usual rate, giving you the edge over your competition no matter what size your business.
We deliberately have a limited number of places at our masterclasses so that each attendee will get the maximum benefit from the session. Only 20 spaces available.
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AAR Masterclass: How to develop your clients and stop them from going to pitch
Manchester, 13th October 08:30 - 12:00
The new business market is increasingly challenging. The cost of pitching for both agencies and clients is high in terms of money and time. No one goes into a relationship thinking it’s going to end. So why do so many client: agency relationships fail within the first two to three years?
Retention and organic growth of business from existing clients is becoming increasingly important, so in this exclusive masterclass, Tony Spong (Managing Partner of AAR, one of the UK’s leading intermediaries) will look at what agencies can do to develop and maintain a productive, long term client relationship. Tony will also share insights from the AAR's latest ‘Opinion Research’ on how to lay the best foundations for future success, the latest trends in what the causes of a relationship breakdown are and the approaches to help you assess and devise a transition and retention approach that’s right for your agency, and discuss the barriers that get in the way.
Given AAR's vast knowledge and experience, and the huge number of pitches they have managed over nearly 40 years in business, they are the perfect partner to provide some clarity on the ingredients for the perfect client: agency relationship.
About our speaker
Tony joined AAR in 2007 and leads their integrated, design and below the line consultancy, helping clients and agencies compete more effectively against their peer group. Having previously worked for over 20 years in senior client side marketing and agency roles, Tony has extensive insight into the needs of both parties in the client:agency relationship. Tony was elected to the DMA Agencies Council in 2008 and works with Warwick University to help prepare the integrated marketers of tomorrow.
Who should attend
Agency owners, leaders, client service directors, creative directors, account directors and new business professionals who want to learn how to build stronger relationships with their clients and prevent them from being attracted by shiny, new agencies.
When & Where
The Art of New Business
The Art of New Business is a collaborative network of like-minded individuals set up by Karla Morales-Lee and Sarah Bradley. Our focus is on finding new ways of winning business, and giving support and advice to each other. We run events in London and Manchester for new business executives, managers and directors working in the creative sector. For each event we select speakers who can inspire our network to think differently about what they do and how to do it. We want to lead the search for ‘a better way’. That means better people, better processes, better tools and better results. Bringing in new business for your agency can often be a lonely, high pressured job, so this network has been set up to support and inspire those of you facing daily pressure to bring in new business, often in silo from the rest of their organisation.