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AAR Masterclass: Is your agency proposition fit for purpose anymore?

AAR

Tuesday, 6 November 2018 from 08:30 to 10:30 (GMT)

AAR Masterclass: Is your agency proposition fit for...

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Ticket Type Sales End Price Fee VAT Quantity
AAR Masterclass Ended £199.00 £13.43 £42.49

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Event Details

Is your agency proposition fit for purpose anymore?

As marketing departments emerge from their own transformation projects in a bid to move to a more customer centric approach they are now starting to examine their agency ecosystems and operating models to determine whether they are fit for purpose.

Our research has found that there is a broad diversity in how clients are choosing to structure their agency ecosystems driven by a significant number of key factors that are shaping their thinking.

This is both a threat and an opportunity for agencies. If agencies fail to align themselves with these emerging needs, they will struggle to stay relevant and find themselves on the periphery of some of the most significant and exciting changes going on in marketing today.

Come and join us on 6th November as we share the latest insights on the evolving client agency models and guidance on how to create a strong, distinctive agency proposition that’s fit for this new era.

Do you have questions about AAR Masterclass: Is your agency proposition fit for purpose anymore?? Contact AAR

When & Where


The Loft at The Ivy Club
9 West Street
WC2H 9NE London
United Kingdom

Tuesday, 6 November 2018 from 08:30 to 10:30 (GMT)


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Organiser

AAR

AAR is a management consultancy that specialises in helping brands establish and manage modern marketing and innovation partnerships. We work with those seeking to appoint partners to deliver brand management, PR, communications and advertising, media management, digital and business transformation.

We work with marketing and innovation teams to help them make the right decisions in choosing new partners. Typical marketing briefs include consultancy in the appointment of new agency partners, roster rationalisation, agency model evaluations, benchmarking fees, and help delivering more effective working partnerships. In our innovation practice typical briefs include helping brands find partners to drive growth and deliver business transformation.

Established in 1975, we were the first intermediary in the world and have pioneered best practice for over four decades. We remain the leading consultancy in the marketplacehttp://aargroup.co.uk/ 

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