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AAR Masterclass: Pitching to win

AAR Group Limited

Tuesday, 15 May 2018 from 08:30 to 10:30 (BST)

AAR Masterclass: Pitching to win

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Ticket Type Sales End Price Fee VAT
AAR Masterclass Ended £199.00 £13.43 £42.49

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Event Details

Have you ever wondered what clients actually think about when they are reviewing agencies and why some agencies are more successful than others?

Some of the questions that may have kept you awake at night in the past probably include:

  • Why do clients call pitches?

  • How much do they actually know about agencies before they start a review?

  • What are their big turn offs?

  • What makes a good Chemistry Meeting?

  • Do they want you to tell them the answer or be part of the solution?

  • Is there any advantage in going first or last on pitch day?

  • How many people should you have in a pitch presentation?

Having worked on almost a thousand pitches between them, Martin Jones and Alex Young from AAR have been party to all those behind-the-scenes discussions which agencies rarely get to hear about; when clients are choosing who to put on their pitch list and, ultimately, who to appoint.

This is your opportunity to get answers to all of these new business related questions and more, and to hear how agencies have got it both right and spectacularly wrong.


Martin Jones and Alex Young, AAR.


Anyone involved in agency new business, at any level.

Do you have questions about AAR Masterclass: Pitching to win? Contact AAR Group Limited

When & Where

The Loft at The Ivy Club
9 West Street
WC2H 9NE London
United Kingdom

Tuesday, 15 May 2018 from 08:30 to 10:30 (BST)

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AAR Group Limited

AAR is a management consultancy that specialises in helping brands establish and manage modern marketing and innovation partnerships. We work with those seeking to appoint partners to deliver brand management, PR, communications and advertising, media management, digital and business transformation.

We work with marketing and innovation teams to help them make the right decisions in choosing new partners. Typical marketing briefs include consultancy in the appointment of new agency partners, roster rationalisation, agency model evaluations, benchmarking fees, and help delivering more effective working partnerships. In our innovation practice, typical briefs include helping brands find partners to drive growth and deliver business transformation.

Established in 1975, we were the first intermediary in the world and have pioneered best practice for over four decades. We remain the leading consultancy in the marketplace.

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