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AAR Masterclass: Putting curiosity at the heart of account management

AAR Group Limited

Wednesday, 10 October 2018 from 08:30 to 10:30 (BST)

AAR Masterclass: Putting curiosity at the heart of...

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Ticket Type Sales End Price Fee VAT
AAR Masterclass: Curiosity Ended £199.00 £13.43 £42.49

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Event Details

I read an article in the Guardian recently that pointed out how unhelpful the expression ‘curiosity killed the cat’ was to children’s development. When my young nephew comes to stay he frequently wakes me up at 7am (my wife provides the tea and custard creams) to ask me all his burning questions; why this and why that. There is nothing nicer, I feel, than watching a brain grow.

Without curiosity, just think of all the things that wouldn’t have been invented, created or discovered.

So if you are curious about why clients told us  ‘curiosity’ was the most valuable attribute their account lead needs to have, then come along to our next Masterclass where we unpack our latest research into how you can re-invigorate the role of Account Management.


  • Hear the latest insights from AAR research on what clients need and why
  • Understand why clients have latched on to ‘curiosity’ as a cornerstone of a successful and long standing relationship
  • Debate what clients want agencies to be curious about, and associated traits
  • Identify the key building blocks to developing a culture of curiosity
  • Give greater clarity of meaning and value to the function of Client Service


Tony Spong and Vicky Gillan, Managing Partners, AAR.


Agency senior management, heads of clients services and those leading client business.

Do you have questions about AAR Masterclass: Putting curiosity at the heart of account management? Contact AAR Group Limited

When & Where

The Loft at The Ivy Club
9 West Street
WC2H 9NE London
United Kingdom

Wednesday, 10 October 2018 from 08:30 to 10:30 (BST)

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AAR Group Limited

AAR is a management consultancy that specialises in helping brands establish and manage modern marketing and innovation partnerships. We work with those seeking to appoint partners to deliver brand management, PR, communications and advertising, media management, digital and business transformation.

We work with marketing and innovation teams to help them make the right decisions in choosing new partners. Typical marketing briefs include consultancy in the appointment of new agency partners, roster rationalisation, agency model evaluations, benchmarking fees, and help delivering more effective working partnerships. In our innovation practice, typical briefs include helping brands find partners to drive growth and deliver business transformation.

Established in 1975, we were the first intermediary in the world and have pioneered best practice for over four decades. We remain the leading consultancy in the marketplace.

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