In partnership with AB, we are delighted to invite you to AB Acid Test - Aligning internal comms to business strategy on 14th November 2018.

At this breakfast event, AB Acid Test’s co-creator and AB's managing director, Katie Macaulay, will reveal the secrets of this unique audit tool and guide you through the five most common problems uncovered by AB Acid Test and how internal communications teams address them.

AB Acid Test identifies the gaps in understanding between each hierarchical level in your organisation, from the CEO to the frontline. The result is a clear plan to create a more aligned organisation.

For more than 15 years, internal communicators have been using the AB Acid Test Audit to align their efforts to business strategy.

This unique qualitative research tool gives communicators insight, knowledge and confidence to create more robust action plans.

It has been used by organisations in almost every industry sector including Veolia, Roche, HSBC, the Post Office and the British Red Cross.

AB is the UK’s most-awarded IC agency. Kate Macaulay is the author of From Cascade to Conversation – Unlocking the Collective Wisdom of Your Workforce, a book exploring the future of employee communications in the face of digital, social and economic change. She is also a regular speaker on employee communications and engagement.

There will be complimentary copies of Katie’s book at the event.

This invitation-only event will be attended by senior communications professionals from a range of industries. To ensure your place is secured, please register above.

Kinldy note that photographs and/or video may be taken throughout this event. By attending this event you give VMAGROUP permission to use general audience pictures in which you appear for marketing and publicity purposes on our website and in social media.

AB Acid Test – Aligning internal comms to business strategy