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ABC Breakfast Briefing

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Institute Of Practitioners In Advertising

44 Belgrave Square

London

SW1X 8QS

United Kingdom

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ABC Breakfast Briefing

An event for media buyers and planners

Registration, Networking and Breakfast from 9.00am

Breakfast Briefing from 9.30am - midday

More choices, less trust?
With such a breadth of media platforms and channels now available, buyers and planners are spoilt for choice. But how has the increase in options affected transparency in trading - and how can you trust what you're being told?

We’re delighted to welcome Mediatel Newsline as our media partner for this event. Editor David Pidgeon, our guest host, will talk about some of the challenges facing buyers and planners before introducing our line-up of high profile industry speakers and chairing our panel discussion.

Join us for a hot breakfast and your chance to find out the answers to questions such as:

  • How are new routes to market being made transparent?
  • How is ABC keeping pace?
  • What data is available on an ABC certificate and howcan you access it?
  • What questions do you need to be asking as part of your buying negotiations?
  • In an industry that is changing rapidly, what hasn’t changed?
  • What does ad trading look like when trust and transparency is present?

Our speakers include:

  • David Pidgeon, Editor , Mediatel Newsline
  • Belinda Beeftink, Deputy Director, Media Research, IPA
  • Steve Goodman, MD of Print Trading, GroupM
  • Justine Southall, MD of Fashion and Beauty, Time Inc UK


Qualifies towards CPD points

Complimentary gift for all attendees

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Date and Time

Location

Institute Of Practitioners In Advertising

44 Belgrave Square

London

SW1X 8QS

United Kingdom

View Map

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