ABC Business Support Programmes 2018-Develop your own marketing strategy

ABC Business Support Programmes 2018-Develop your own marketing strategy

By AFFORD

Date and time

Wed, 18 Apr 2018 13:00 - 16:00 GMT+1

Location

Glasgow

TBC Glasgow United Kingdom

Description

AFFORD Business Club (ABC) aims to support job creation in Africa by providing business development support to African diaspora entrepreneurs who seek to develop or launch their businesses in Africa.

This programme will provide 5 key pillars that every business needs to develop a marketing strategy:

  • Customers

  • SMART(Specific,Measurable,Achievable,Realistic & Timely) goals

  • Strategies

  • Budget and Resources

  • Evaluation

Developing a marketing strategy for your business helps to assist in increasing sales and company performance which in turn leads to increased profitability for your business.

The programme will be delivered by Denise Rawls, the Business Adviser for AFFORD

Organised by

AFFORD

The African Foundation for Development (AFFORD) was established in 1994, with a mission “to expand and enhance the contributions Africans in the diaspora make to African development”.

Our mission is achieved through programmes and projects undertaken solely or in collaboration with partners in Africa, the U.K, E.U and other parts of the world.

*AFFORD shares secretariat responsibilities for the All Party Parliamentary Group Afrikan Reparations (APPG-AR), focusing on issues of the restitution of cultural artefacts and ancestral remains.

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