This online course for brand owners of all sizes provides an extensive, practical guide to Marketing. It outlines how Amazon advertising works and how a brand can use the platform to build equity and sales. It is relevant to Vendors and Sellers and complements our Amazon Vendor Management course.
What will you learn?
During this 4-hour interactive session, the following topics will be covered:
- introduction to Amazon Advertising Console
- objective setting and KPIs
- developing a full funnel advertising strategy
- an explanation of Sponsored Ads and the Demand Side Platform (DSP)
- campaign set-up process
- creative optimisation
- advertising measurement and reporting
- introduction to Amazon Marketing Cloud
- the future of Amazon Advertising.
Amazon Marketing - interactive training
Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others. Numbers on this course are restricted to allow interaction.
Expert course leaders
This course is run in partnership with Tambo, the UK’s Amazon Marketplace Services Platform that helps businesses grow sales on Amazon. It brings this practical, hands-on experience to this course, with the trainers having 5+ years' expertise. See the Tambo website for more.
Who should attend?
The course is designed for vendors and sellers of all sizes and operating in a wide range of categories.
Certificates and course hand-out
At the end of the course, delegates will have the understanding, insights, practical knowledge and confidence to advertise successfully and efficiently in the Amazon marketplace. Training certificates and a course hand-out will be given at the end.
Course timings
The course will run between 1300 - 1700.
No pre-reading is required.
