You must be based in the West Oxfordshire district or Cherwell District to attend this programme.
This is specifically for NEW clients that have not attended the ACCELERATOR before. If you have attended before and still want to come, you will need to bring a new client with you!
Boost Your Business - Marketing Masterclass
Two of the top things that Oxfordshire businesses ask for support with are ‘Attracting more Customers’ and ‘Growing my Business Networks’. This in-person workshop will deliver both as a fantastic Boost to your business and a great way to start this Accelerator.
Overview
This power-house of a session shares essential learning for every small or medium sized business looking to grow their customer base or brand. Starting with marketing actions for every business, this session will dig into increasing footfall to your door, generating leads when selling to other businesses, e-Commerce, and the power of following-up. This will be a learning and doing session with collaborative discussions on tables.
This session will close with sign-posting to other fully funded support including expert 1:1 help with mastering your marketing.
Learning Outcomes:
- Understand the core principles of small business marketing and how they apply to different industries and customer segments.
- Identify your target audience and create clear, effective customer personas to guide your marketing strategy.
- Develop a compelling value proposition and brand message that resonates with your ideal customers.
- Explore low-cost, high-impact marketing channels, including social media, email, and content marketing.
- Create a simple, actionable marketing plan that aligns with your business goals and can be implemented immediately.
This workshop is being delivered by Su Copeland, Jane Abbott and Marcus Roskill.
Su Copeland is a sales and marketing expert with over 30 years’ experience. Delivering results for major clients like Microsoft, Fujitsu, and Novartis.
Marcus Roskill is a practical, jargon-free digital marketing expert who helps businesses develop effective online strategies, choose the right channels, and understand their audience and ROI potential.
Jane Abbott, founder of The Marketing Shed and Jane Abbott Marketing, is an award-winning Chartered Institute of Marketing professional with over 25 years' experience helping businesses.
Minimal Financial Assistance (MFA) scheme
The Growth Hub programme operates a Minimal Financial Assistance (MFA) scheme. All SMEs which receive support under this programme are being aided under the UK Subsidy Control Act (2022) and The Subsidy Control (Gross Cash Amount and Gross Cash Equivalent) Regulations (2022 No. 1186).
MFA allows a beneficiary to receive up to £315,000 of Subsidy over a three-fiscal year period (i.e. the current and previous two fiscal years). The value of MFA given is the gross cash amount or the gross cash equivalent of the subsidy. The MFA value of this webinar is £1085.10.
At the end of each financial year, we are required to tell you the total amount of support you have received from Enterprise Oxfordshire. By signing up to the event you are consenting to us holding your data in line with our Enterprise Oxfordshire Privacy policy to allow us to do this. We will only send promotional emails about new products, special offers or other information which we think you may find interesting if you opt in to marketing.
