Account management

Master account management skills to build lasting client relationships and drive business success effectively.

Overview:

This Account Management course delves into the essentials of maintaining and growing client accounts with confidence and clarity. You’ll explore how to manage expectations, communicate effectively, and maintain strong professional relationships that benefit both clients and organisations. The course unpacks the strategies behind successful account management and how to navigate challenges that arise in client-facing roles.

Throughout the programme, learners will gain insight into identifying client needs, managing project lifecycles, and coordinating between teams to ensure client satisfaction. It’s designed to sharpen your understanding of the role account managers play in business growth and client retention, setting you up for success in diverse industries that depend on skilled relationship managers.

Learning Outcomes:

• Understand the key principles of effective account management strategies.
• Develop skills to communicate clearly with clients and internal teams.
• Learn to identify and anticipate client needs for better service delivery.
• Manage multiple accounts while maintaining quality and attention to detail.
• Analyse client feedback to improve service and build loyalty.
• Apply techniques to resolve conflicts and negotiate agreements smoothly.

Who is this Course For:

• Professionals aiming to improve client relationship management skills.
• Sales or marketing staff looking to expand account handling capabilities.
• Customer service specialists seeking better client retention methods.
• Project coordinators responsible for managing client expectations.
• Individuals interested in developing negotiation and communication skills.
• Business development professionals pursuing account growth knowledge.
• Anyone aspiring to a role in client-focused business environments.
• Those preparing to manage multiple accounts across various sectors.

Career Path:

• Account Manager – Average salary: £33,000 per year
• Client Relationship Manager – Average salary: £36,000 per year
• Business Development Executive – Average salary: £30,000 per year
• Sales Account Executive – Average salary: £28,000 per year
• Customer Success Manager – Average salary: £35,000 per year
• Key Account Manager – Average salary: £40,000 per year