Free

Acquiring your first B2B customer (s) Workshop

Event Information

Share this event

Date and Time

Location

Location

The Surrey Technology Centre

40 Occam Road

Guildford

GU2 7YG

United Kingdom

View Map

Event description
For early-stage B2B companies finding your first customer can be a daunting challenge.

About this Event

About this workshop:

It is not enough to produce a website and a few tweets and expect hordes of enthusiastic prospects to come banging on your door! You have to take a methodical approach, define the sort of business your solution targets and then, through research and via your network, identify companies and individuals to approach.

In this interactive workshop we will explore the challenges of finding and securing your first customers and provide guidance on how to go about identifying and selecting the most promising prospects. Topics covered include:

• What do businesses value?

• Selling in a B2B market

• Where do I start (to find customers)?

• Routes to market

• Your first/ideal customer

The workshop will be a mix of presentation, practical exercise and round-table discussion where participants share their experiences and challenges.

Facilitators:

Ian James and Chris Pett — Entrepreneurs In Residence, SETsquared Surrey

Who should attend:

The workshop focuses on early-stage, B2B companies for whom it may still be unclear where their first customers will be found, or companies that have started to gain traction but wish to take a more systematic approach to growing their customer base.

Share with friends

Date and Time

Location

The Surrey Technology Centre

40 Occam Road

Guildford

GU2 7YG

United Kingdom

View Map

Save This Event

Event Saved