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Action taking workshop: The 7-Steps To Creating A High Converting Offer

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Pizza Express

Castle St

Farnham

GU9 7LS

United Kingdom

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The 7-Steps To Creating A High Converting Offer

In this special half day workshop, I’ll be taking you through a simple 7-step system for creating high impact offers.

And the great news is that you can do this, even if you hate writing! You see this is such a step-by-step system, it’s just a case of filling in the blanks.

You can use this system for creating promotional leaflets, web site offers, or simple email campaigns.

During the workshop we’ll be working together on your offer, so at the end of the session you’ll have your next promotion all ready to go.

It’s a simple fact, that your sales and revenue are directly proportional to the number of offers you make to your customers and prospects.

But just before you shrink away from the very idea ‘Offers’ - let me be clear.

I’m not talking about blasting your customers and prospects with hard sell promotions and discounts. This is far more subtle than that :)

This is about communicating and engaging your audience with a well structured persuasive proposal, to make them aware of how you can help them achieve the results or outcomes they are looking for.

Now, doesn't that sound better :)

And when you use this step by step system, you’ll never be stuck, starting at a blank page and wondering what to write.

Here’s a very brief summary of exactly what’s behind this 7-step system.

Step 1: The Proposition

This is the main attention-grabbing headline that captures our proposition and will immediately get them to take notice.

Step 2: Qualification

Next we need to specifically say who will benefit most from reading our proposal. We’ll also immediately address the questions going through their mind and any skepticism they’re feeling. This will make them more receptive to our messages.

Step 3: What They’re Getting

Now we can get right to the point of what the proposal is about and what they will be getting when they decide to take us up on our offer.

Step 4: Intrigue and outcomes

We now need to draw them further into the proposal and build curiosity and intrigue to the point that they really feel that this is something they need, and must have.

Step 5: The Offer

Now we can get to the specifics of the offer, covering the content, pricing, scarcity and bonuses. This is all about really building maximum value around the offer.

Step 6: Risk Removal

Our audience now want the offer and are almost ready to buy, but still have concerns. We now need to address the concerns and objections that will be going through their mind – and include a big guarantee, to completely remove the prospect’s risk.

Step 7: Call To Action

The final step is to make it super clear what they need to do next, and to ensure this next step is as simple and straightforward as possible for them to take.

And that’s all there is to it!

In the workshop, we’ll go through each of these steps in some detail and you will build your offer as we progress.

I’ll also share with you how I’m using this same system to create one of my campaigns, and the results I’ve achieved so far.

This workshop will be held at a venue in Farnham on Tuesday 26th September, from 9.30am to 12.30am. Once we finalise numbers we will let you know the exact location.

Spaces are very limited so book your place now.

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Date and Time

Location

Pizza Express

Castle St

Farnham

GU9 7LS

United Kingdom

View Map

Refund Policy

No Refunds

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