Even with cross-device stitching, conversions can still go missing when CRM, POS and call-centre data sit outside your report suite. Siloed web, app and CRM reports tell different stories—and simple questions—Which paths drive revenue? Where do people actually drop off? Where are conversions going missing?—still demand manual stitching. If that sounds familiar, your analytics is counting channels rather than understanding customers.
On 15 October 2025, join Yard and Adobe in London for a hands-on session focused on Adobe Customer Journey Analytics (CJA)—what it enables, how teams implement it, and how it builds on (or improves upon) existing analytics setups.
Who should attend
Marketing, Digital Analytics, Data & Insights, and CX leaders using Adobe Analytics or another enterprise analytics platform.
What you’ll learn
- Practical ways teams extend or transition from Adobe Analytics to CJA
- Implementation best practices for CJA (cross-channel tagging, data stitching, governance)
- Real use cases that improve acquisition, retention, and personalisation
- How journey-level analysis informs better customer experiences
Speakers
- Rhys Hogsden — Head of Data Services, Yard (implementation best practices)
- Nishant Pithia — Partner Technical Lead, Adobe EMEA (CJA benefits & use cases)
- Paul Newbury — Founder & Chief Data Officer, Yard (using journey data to enhance experiences)
When: 15 October 2025
Where: Adobe’s London office - 1 Old Street Yard London EC1Y 8AF
Agenda:
9-9.30: Registration & Coffee / Tea / Pastries
9.30: Event introduction
9.35: Rhys Hogsden — Head of Data Services, Yard: implementation best practices
10.05: Nishant Pithia — Partner Technical Lead, Adobe EMEA: CJA benefits & use cases
10.35: Paul Newbury — Founder & Chief Data Officer, Yard: using journey data to enhance experiences
11.05: Questions
11.30: Networking & Coffee / Tea
12pm: Close
If you use Adobe Analytics today, you’ll see how CJA builds on what you already have. If you’re on another enterprise suite, you’ll get a clear view of how CJA approaches multi-channel analytics—and what that could mean for your roadmap.
