Adopting a strategic approach to social media marketing

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Jon Ellard of Ellard Outloud joins us to deliver the fifth in a series of six OxLEP eScalate webinars all about social media marketing.

About this Event

Social media is something we all know we need; it pushes many of us beyond our comfort zones and we lack the know-how and follow-through to achieve real results. With the power to dramatically change how we market to our clients or consumers; no business today can afford to half-bake their digital efforts and miss out on the kind of results a strong social media strategy can deliver.

As Jon says “Too many businesses fumble through their digital activities, being present where they know they should be but failing to implement a strategy to thrive in those places. Social media campaigns need to be strategic. Shockingly, this is where many fail; digital efforts are made, but strategy and planning are lacking.”

Binding together two decades of experience at the frontline of digital marketing, Jon will be using this session to talk us through the key steps to setting our businesses up for digital success.

Learning outcomes:

  • How to develop a social media strategy
  • How to choose the right social media platforms
  • How to generate leads using social media
  • How to become an authority on social media
  • How social media will increase traffic to our websites
  • How to produce a three-month digital marketing plan

Presenter biography:

Jon Ellard, Ellard Outloud,

Over the past 22 years Jon has earned his reputation as a results-driven creative and straight-talking digital marketing strategist with a track record of delivering results.

His wealth of experience in both the corporate and digital world makes him well-placed to provide big-picture digital strategy and deliver highly effective digital marketing campaigns.

The following events in this series are:

  • A guide to PR – Five things journalists hate

Please note that the event is part-funded by European Regional Development Funded (ERDF)

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