£594

Advanced Adwords Workshop

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The Trampery

239 Old Street

EC1V 9EY

United Kingdom

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Tickets: £495 +VAT, includes lunch and refreshments.


In this one day workshop we will systematically work our way through how you can develop and execute an advanced PPC strategy that will drive results for the businesses you are marketing.

Google AdWords is one of the most frequently updated paid media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it is near on impossible to keep up.

We have an action packed agenda that includes some hands-on activities where we get under the bonnet of AdWords campaigns, reviewing your own accounts as well as implementing some of the features we cover.

Prior to the course, you will be sent a survey to find out more about the level of your knowledge and this will also give you the opportunity to request sessions to be included within the course material which I will try and accommodate as much as possible.

In short, we will aim to cover:

Developing your PPC Strategy

  • Translating business objectives into measurable goals
  • AdWords vs Analytics Data; what are the differences
  • Attribution: analysing conversion paths
  • Bidding strategies
  • Keyword and Competitor research
    • o SEMrush
    • o Auction Insights
    • o Bing Ads Intelligence
    • Landing page best practice
    • Measuring seasonal and regional search habits

Campaign Structure, Setup and Optimisation

  • Finding the best structure for you
  • Strategies to improve campaign targeting
  • Using AdWords extensions to improve campaign performance
  • Quality Score tracking, improving and reporting
  • AdWords Report Builder

Advanced Features and Reporting

  • Countdown Ads
  • Dynamic Search Ads
  • Remarketing Strategies for Search (RLSA)
  • Customer Match
  • Similar Audiences
  • Demographics for Search Ads (DFSA)
  • Google Data Studio


WHO IS THIS COURSE FOR?

If you have only just started out in PPC, this might not be the right course for you. You need to be able to understand how to navigate around the platform confidently and have setup and run PPC campaigns in the past.

Ideally if you have been doing PPC for at least a year and under 3 years, you should get a lot out of the day. If you have been working in PPC since AdWords launched, you may not take a huge amount away but it could give you some inspiration on other ways to look at managing an account.


WHAT YOU WILL NEED:

The smaller the group, the more interactive the day will be but regardless of group size, you will need your laptop will full access to an AdWords Account and linked Google Analytics account.

There should also be time at the end for live Q&A so come loaded with questions that you want answers to.


ABOUT THE TRAINER:

Samantha Noble


Sam Noble speaking


Samantha Noble is the Founder of Biddable Moments, an agency dedicated to Paid Media and audience development helping clients increase their revenues through PPC. She recently won the UK Search Personality Award at the UK Search Awards and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.

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Date and Time

Location

The Trampery

239 Old Street

EC1V 9EY

United Kingdom

View Map

Refund Policy

No Refunds

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