The Advanced course is CPD-certified. It’s for experienced content designers or digital practitioners who want to work more effectively with content teams.

You should be used to working with user needs, user journeys and be familiar with user research.

What you’ll learn

Building on the Foundation in Content design course, you’ll find out how to run a content design project from start to finish.

You’ll learn how to carry out user research and develop a bank of user needs. You’ll also find out how to organise user needs as part of a journey and turn those into pieces of content.

At the end of the 2 days, you’ll be able to:

• plan a content project from scoping to testing,
• map a user journey from research data,
• understand how to get from a bank of user needs to pieces of content,
• use empathy mapping to inform your content and its tone,
• get to a content taxonomy and content types from research,
• match up business needs and user needs,
• have an understanding of how to involve stakeholders and other teams in your work.

CPD accredited

Content Design London’s courses are CPD accredited. This means our programmes have been reviewed independently and certified for their quality. If you complete the course, you will receive a certificate which most UK employers recognise.

How you’ll learn

Our courses are taught in small groups, so our class sizes are never more than 16 people. You’ll complete individual exercises, group work and take part in discussions. You’ll also have the chance to get 1 to 1 support.

Where and when the course happens

Courses start each day at 10 am and finish at 4 pm. On both days, we have a morning break and an afternoon break, and 1 hour for lunch.

`This course will be delivered online via Zoom. You’ll need:

• a good internet connection,
• an up to date web browser,
• a webcam,
• a Google account to log in to Google Docs.

Trainers

Your trainers for this course will be Hinrich von Haaren and Lil Boyce

Hinrich von Haaren is a content strategist at Content Design London. He was part of the original Government Digital Service team where he worked on the Business Link transition. Since then Hinrich has created content and content strategies for a large range of projects, including HM Treasury, HM Revenue & Customs, the NHS and Well Pharmacy. Hinrich also runs content design training and content strategy workshops for Content Design London.

Lil Boyce has worked on digital content for the past 15 years. As a freelance content designer her work has included projects for GOV.UK, the NHS and Citizens Advice. Lil’s focus is the craft of communicating simply and accessibly, in order to help shape a fairer future. She also teaches English as a second language, and enjoys advocating for users whose main language isn’t English.

Testimonials

For the first time in my content career, I experienced a framework and practices that can scale and will empower me to design user-centered content end to end.

It opened not just new doors or rooms but entire wings of new content design thinking for me. Also, it provided a framework, processes, and practices I can draw upon to work more creatively and collaboratively and manage more effectively not just across disciplines but also across functions. Most importantly, it immersed me in the discipline of user-centered content design.

Great course with experts who know about content design. They'll be able to guide you through tying your content to your user needs. You'll also be given tips on how to advocate for content design within your organisation. Brilliant course!

It provides a clear way to cut through all the 'bits' content entails to form a cohesive roadmap to follow when you get lost.

Don't hesitate to sign up. This course delved into the nitty gritty of strategy and alignment while also sharing practical templates and methods to bolster a content design practice. I feel so lucky to have been able to attend and to have learned from this group.