Advanced Digital and Social Media Marketing - Online Course

Master digital strategies with this advanced course in social media marketing and performance—fully online and future-focused.

Overview
Social media never sleeps, and neither should your marketing strategy. This course dives deep into the evolving landscape of digital and social media marketing, offering sharp, platform-aware techniques that go beyond the basics. From understanding algorithms to producing content that gets noticed, each module is designed to help you navigate and thrive in the digital space with clarity—not clichés.
Spread across five focused modules, you'll explore how to create engaging campaigns, interpret performance metrics without pulling your hair out, manage online mishaps without a PR meltdown, and use social platforms as customer service power tools. Whether you're polishing your strategy or playing catch-up with Gen Z, this course meets you at the screen—no awkward role-playing exercises or dusty textbooks involved.

Learning Outcomes

• Understand core functions of major social media platforms today
• Learn to design content that aligns with brand voice and goals
• Measure campaign performance using leading digital analytics tools
• Identify and respond to public feedback effectively and swiftly
• Develop ad strategies tailored for platform-specific audiences
• Recognise brand risks and apply structured response techniques
  
  Module
  Module 1: The Fundamentals of Social Media Marketing
• Module 2: Creating Compelling Content and Social Media Advertising
• Module 3: Social Media Engagement and Performance Measurement
• Module 4: Crisis Management and Social Media Compliance
• Module 5: Customer Service and Collaboration

Who is this Course For

• Marketers aiming to sharpen digital strategy across social platforms
• Small business owners managing their brand's online presence solo
• Content creators wanting better engagement with their audience
• Customer service managers shifting into online support channels
• Start-up teams needing quick wins on social media visibility
• Freelancers adding social media skills to their portfolio
• Career switchers interested in digital marketing roles
• Professionals responsible for brand communication and reputation

Career Path

• Social Media Manager – £35,000 average annual salary
• Digital Marketing Executive – £32,000 average annual salary
• Content Marketing Specialist – £34,000 average annual salary
• Online Community Manager – £30,000 average annual salary
• Paid Media Analyst – £36,000 average annual salary
• Brand Communications Officer – £33,000 average annual salary