£0 – £25

Advanced Digital Marketing & Social Media for the Construction Industry

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Event description
This advanced interactive webinar is designed for Construction companies that are seeking to expand/grow/develop during the current pandemic

About this Event

WHY ATTEND?

Attendees will have the opportunity to develop their digital skills through these webinars and workshops, building on their current digital marketing knowledge. New concepts will be explained clearly using examples and throughout attendees will have the opportunity to apply these learnings to their own organisation.

WHO SHOULD ATTEND?

This workshop is suitable for Business Owners, Marketing Managers, Sales Managers and Brand Managers who are using digital marketing on a weekly or daily basis and want to develop their skills further to they can generate increased leads and business opportunities. This workshop is aimed at advanced level so previous experience of digital is required.

CONTENT:

SEO – Scoring your website SEO performance with tool and apps, plus taking actions on these findings / improving on-page SEO through keywords, meta tags and descriptions as well as image naming / Setting up Google Search Console and submitting your site map to Google / Creating keywords optimised blogs and articles / Essentials of writing blogs

• Social Media – Advanced features of Facebook Business Manager / Connecting Facebook and Instagram / How to sue Facebook Ads Manager / Set up and implement the Facebook Pixel / Optimising Twitter, LinkedIn and Instagram / Video creation tools

• Google Analytics – Building advanced analytic reports / setting up event tracking

• Google Ads – how to reach new audiences through Pay-per-click and display advertising

• Email Marketing – Setting up Mail Chimp / developing email campaigns / creating your own email templates / reporting on email performance

WEBINAR FORMAT:

The webinar is delivered using the GoToWebinar webinar platform. Once registered, you will receive an email with a join link before the session to enable you to join the webinar. Participants will also be provided with demo video recordings to elements of the training that you can watch and replicate at home or the office in your own time and implement.

WHAT WILL I NEED:

Webinar – If participating using your table or phone it would be desirable to have a second device available to be able to make the most of this interactive webinar workshop.

Workshops - It is advisable to bring a laptop, tablet or mobile phone to take part in the real time activities throughout the workshop.

Log on to www.citbni.or.g.uk for a video taster of the session.

WORKSHOP/WEBINAR FACILITATOR – Emma Gribben is a Digital Marketing Consultant, Trainer and Mentor. Awarded ‘Digital Young Person of the Year’, Emma is an accomplished digital marketing trainer and an accredited training partner to Google. Emma is also an accredited trainer for Facebook Digital Skills Programme and is a Facebook Certified Digital Marketing Associate and has mentored over 100 businesses in digital marketing to date. Emma has worked with companies designing social media workshops and webinars for clients such as Graham Group, Keystone Lintels, Ulster Bank, and many Northern Ireland council bodies.

COST:

FREE to CITB NI registered employers. Please have your registration number to hand when booking.

£25 charge for non-registered companies.

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Date and Time

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Eventbrite's fee is nonrefundable.

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