This webinar was originally advertised as running from 10 am until 12 noon; due to the amount of content it will now run from 10 am until 1 pm.

Why Attend?

Attendees will have the opportunity to develop their digital skills through these webinars and workshops, building on their current digital marketing knowledge. New concepts will be explained clearly using examples and throughout attendees will have the opportunity to apply these learnings to their own organisation.

Who should Attend?

This workshop is suitable for Business Owners, Marketing Managers, Sales Managers and Brand Managers who are using digital marketing on a weekly or daily basis and want to develop their skills further so they can generate increased leads and business opportunities. This workshop is aimed at advanced level so previous experience of digital is required.

Content includes:

• SEO – Scoring your website SEO performance with tool and aps – live in session activities by attendees / Improving on-page SEO / Setting up Google Search Console and submitting your site map to Google / Creating keyword optimised blogs and articles

• Social Media – How to set up and run ads on Facebook & LinkedIn / How to use Facebook Business Manager + the Facebook Pixel / Optimising twitter / LinkedIn and Instagram

• Google Analytics – Building Advanced Analytics reports / Setting up event tracking

• Google Ads – How to reach new audiences through Pay-per-Click and Display Advertising

• Email Marketing – Setting up Mail Chimp / Developing email campaigns / Creating your own email templates / Reporting on email performance using Mail Chimp

Programme:

10:00am Welcome & Introduction

10:05am CITB NI Products and Services Update

10:10am Interactive Advanced Digital Marketing & Social Media

13:00pm Close

Webinar Format:

The webinar will be delivered using the Zoom platform. When you book a place, before the session you will receive an email with a registration link to enable you to join the webinar. If participating using your tablet or phone it would be desirable to have a second device available to be able to make the most of this interactive webinar workshop.

Speaker Profile – Emma Gribben

Emma is a Digital Marketing Consultant, Trainer and Mentor. Emma works with public bodies and privately owned brands on their digital strategy and activity implementation. Emma is an accomplished digital marketing trainer and an accredited partner to Google across the Google Digital Garage, Google Squared Online and Google Digital Academy where has trained Electrolux, Vodafone, Sanofi, KLM, Aer Lingus and Bank of Ireland. Emma is also an accredited trainer for the Facebook Digital Skills programme and is a Facebook Certified Digital Marketing Associate.

Emma works closely with SME’s and start-ups as a digital consultant and mentor and has mentored over 300 businesses in digital marketing to date.

NB: This event is free for CITB NI Registered companies only - please have your CITB NI Registration number to hand when booking. There is a £25 charge for non-registered organisations.

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