£0 – £25

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Advanced Digital Marketing & Social Media webinar for Construction

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£0 – £25
£0 – £25

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Location

CITB NI

Nutts Corner Training Centre

17 Dundrod Road

Crumlin

BT29 4SR

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

Event description
ADVANCED DIGITAL MARKETING AND SOCIAL MEDIA WEBINAR

About this Event

Please note: due to the ongoing Covid restrictions this event will now take the form of an online webinar with slightly reduced content running from 10 am to 12 noon. If you register, you will be sent a joining link a few days before the event.

ADVANCED DIGITAL MARKETING AND SOCIAL MEDIA WEBINAR

WHY ATTEND?

Attendees will have the opportunity to develop their digital skills through this webinar, building on their current digital marketing knowledge. New concepts will be explained clearly using examples and throughout attendees will have the opportunity to apply these learnings to their own organisation.

WHO SHOULD ATTEND?

This webinar is suitable for Business Owners, Marketing Managers, Sales Managers and Brand Managers who are using digital marketing on a weekly or daily basis and want to develop their skills further to they can generate increased leads and business opportunities. This webinar is aimed at advanced level so previous experience of digital is required.

CONTENT:

• SEO – Scoring your website SEO performance with tool and apps, plus taking actions on these findings / improving on-page SEO through keywords, meta tags and descriptions as well as image naming / Setting up Google Search Console and submitting your site map to Google / Creating keywords optimised blogs and articles / Essentials of writing blogs

• Social Media – Advanced features of Facebook Business Manager / Connecting Facebook and Instagram / How to sue Facebook Ads Manager / Set up and implement the Facebook Pixel / Optimising Twitter, LinkedIn and Instagram / Video creation tools

• Google Analytics – Building advanced analytic reports / setting up event tracking

• Google Ads – how to reach new audiences through Pay-per-click and display advertising

• Email Marketing – Setting up Mail Chimp / developing email campaigns / creating your own email templates / reporting on email performance

WEBINAR FORMAT:

The webinar is delivered using the GoToWebinar webinar platform. Once registered, you will receive an email with a join link before the session to enable you to join the webinar. Participants will also be provided with demo video recordings to elements of the training that you can watch and replicate at home or the office in your own time and implement.

WHAT WILL I NEED:

Webinar – If participating using your tablet or phone it would be desirable to have a second device available to be able to make the most of this interactive webinar.

WEBINAR FACILITATOR – Emma Gribben is a Digital Marketing Consultant, Trainer and Mentor. Awarded ‘Digital Young Person of the Year’, Emma is an accomplished digital marketing trainer and an accredited training partner to Google. Emma is also an accredited trainer for Facebook Digital Skills Programme and is a Facebook Certified Digital Marketing Associate and has mentored over 100 businesses in digital marketing to date. Emma has worked with companies designing social media workshops and webinars for clients such as Graham Group, Keystone Lintels, Ulster Bank, and many Northern Ireland council bodies.

Cost:

FREE to CITB NI registered employers – please have your registration number to hand when booking.

£25 for non-CITB NI registered attendees.

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Location

CITB NI

Nutts Corner Training Centre

17 Dundrod Road

Crumlin

BT29 4SR

United Kingdom

View Map

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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