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Advanced Digital Marketing & Social Media Workshops for the Construction Industry


Wednesday, 15 January 2020 from 09:15 to 13:00 (GMT)

Advanced Digital Marketing & Social Media Workshops...

Registration Information

Registration Type Remaining Sales End Price Fee Quantity
CITB Registered Employer
Only available to employers who are registered with CITB NI
10 Registrations 14 Jan 2020 Free £0.00
Non CITB Registered 5 Registrations 15 Jan 2020 £25.00 £0.00

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Event Details



Why Attend?

Managing an integrated digital marketing strategy is crucial for success for all companies within the construction industry. It is vital that you understand how to maximise digital channels and orchestrate them with a central platform to gain the most success from your time and effort and ultimately raise awareness of your brand and/or company.

This practical, advanced workshop will give you the skills and knowledge to drive lead generation and increase online engagement which are critical for sustained competitive advantage.

Developing dynamic, engaging, rich media content is crucial. You will learn cost effective ways to develop content that is valuable, and which drives engagement and ultimately conversion. Brand awareness, lead generation, customer acquisition and engagement are critical for to succeed in the construction industry and this workshop will help you take your digital marketing to the next level.

Who is this workshop for?

This workshop is for Business Owners, Marketing Managers, Sales Managers and Brand Managers who wish to increase online engagement and conversion and automate digital marketing to yield a higher return while decreasing the time spent on campaigns.

All content is aimed at an advanced / next steps level to automate and build your digital marketing strategy for your business. It is advisable that you have knowledge and experience of the digital, website, email marketing and social media platforms being used within your business.

It is advisable to bring a laptop, tablet or mobile phone to take part in activities throughout the workshop.

What will you learn?

By the end of the course you will be able to:

  • Digital Strategy - Understand your online USPs and KPIs to maximise and build the best digital marketing strategy for your business.

  • SEO - Score your website SEO performance and conduct keyword research to find what your customers are looking for.

  • Social Media - Create a range of content formats for social media including video, understand about social media ads, Facebook 3D images, Instagram pages and puzzles as well as exploring new media such as AR/VR for social media.

  • Google Analytics – How to build analytics reports and set up event tracking using Google Tag Manager.

  • Content Creation - Utilise tools and tips to create dynamic, interactive and attention-grabbing content which converts.

  • Email Marketing - Develop email campaigns – not emails and learn how to build templates and auto responders. How to analyse email performance to help drive results throughtargeted data. Understand the important of personalising campaigns.

  • Google Ads / Facebook Ads
    Reaching new audiences through Pay-Per-Click and display advertising. Learn about Google and Facebook tracking pixels.

  • Analytics and Reporting
    Use advanced digital marketing tools to track performance and display specific tailored content.


9:15-9:30am:      Registration, tea & Coffee

9:30-9:45am:      Presentation on CITB NI Products and Services

9:45am-1pm:     Advanced Digital Marketing and Social Media Workshop

Workshop Facilitator

Ian Sayers is one of the foremost software trainers within the creative sector. He is an international training specialist, mentor and digital marketing consultant working directly with clients around the globe on digital marketing projects. An associate trainer with AKU Training and director of GIANT Associates, Ian has worked closely with clients within the Construction Industry in Northern Ireland to create digital strategies and working techniques that provide substantial cost savings across the digital landscape. Ian has worked closely with the Marketing and Digital teams in Caterpillar, FG Wilson, Tobermore, Brett Martin, Ulster Carpets, Apple, InvestNI, BBC, Wacom and Adobe amongst many other brands, agencies, PLCs and SMEs.



FREE to CITB NI registered employers – please have your registration number to hand when booking

£25 for non-CITB NI registered attendees

Do you have questions about Advanced Digital Marketing & Social Media Workshops for the Construction Industry? Contact CITB NI

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When & Where

Glenavon Hotel
52 Drum Road
BT80 8JQ Cookstown
United Kingdom

Wednesday, 15 January 2020 from 09:15 to 13:00 (GMT)

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CITB NI is both an Industry Training Board and Sector Skills Council. Our role is to work in partnership with the industry improving the skills of those employed or intending to be employed in the industry. Our vision is to have a construction industry where skills and competence are at the core of every business plan and a training culture where skills are at the heart of each construction company to help improve the productivity of the NI construction industry. We continue to work closely with industry partners, stakeholders and Government to ensure a qualified and competent industry to ensure growth is sustained over the long term.
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