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Advanced Facebook Marketing: x2 ONLINE Masterclasses

The Digiterati Training

Wednesday, 18 March 2015 from 10:00 to 13:00 (GMT)

Advanced Facebook Marketing: x2 ONLINE Masterclasses

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Advanced Facebook Marketing Day 1 Ended £75.00 £5.37 £16.07
Advanced Facebook Marketing Day 2 Ended £75.00 £5.37 £16.07
Advanced Facebook Marketing Days 1 & 2 Ended £100.00 £6.99 £21.40

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Event Details

Get the absolute latest on Facebook marketing best practice with these two online masterclasses presented by Marie Page of The Digiterati, a leading Facebook expert and writer of Smart Insights “Smarter Guide to Facebook Marketing”.

With social media platforms, and Facebook in particular, moving at an astonishing rate, the need to keep abreast of changes both from an algorithmic and technical perspective are a constant requirement for agency staff and in-house Facebook Page admin managers. What was previously the perfect acquisition and engagement piece is now considered outdated or gauche and may even be penalised by the ever evolving Edgerank algorithm.

With Facebook evolving as a “pay to play” platform with organic reach at an all time low for many brands, explore how a little marketing budget can go a long way in extending reach and acquiring new fans and customers. We will show you how to unlock the secrets of the challenging Power Editor advertising platform.

************** MASTERCLASS 1 - 18 March 10am **************

Content Marketing – why content is key to your success

  • An introduction to content marketing methods
  • Repurposing of content across platforms
  • Integrating content with email marketing

The State of Facebook – what you need to know to get ahead

  • The latest on Facebook most recent developments, best practice examples, do’s and don’ts
  • Organic reach is as little as 1% yet some experts are seeing extraordinarily high reach figures. Learn some of the secrets to combatting the Edgerank algorithm with a set of tips and tricks for optimum reach and engagement.
  • Discover how to create organic content on Facebook with the maximum chance of being seen. Without paying for advertising.
  • Facebook Groups: your secret weapon

Getting the basics right – These seem simple but about 90% of people attending our sessions end up making changes as a result of this teaching

  • Cover and profile image best practice when a single image has to work on multiple devices and platforms
  • Your “home” page: About text, using the timeline, Life Events and Milestones, integrating links to your website about us, build audience tool, hashtag, tagging and url shortener best practice
  • Pages vs Profiles vs Groups
  • Threaded comments

Finding and keeping fans

  • Advertising options for fan growth
  • The role of apps and competitions to drive fan numbers
  • Building your email list through Facebook

Content ideas – throughout the session we’ll look at hundreds of examples of great content  ideas, all of which can be re-purposed for other channels

  • What’s hot and what’s not – some fantastic ideas for great content together with out-dated practices that are better avoided
  • The art and science of posting – tips for improving engagement and extending reach
  • How to run a timeline competition without breaking Facebook’s terms of service
  • How to share links without getting penalised by Facebook
  • Why Facebook video outperforms YouTube and how to maximize its potential
  • Why the “more” button is your friend
  • Highlighting and “pinning” posts
  • Apps for data capture, viral reach and user engagement

Edgerank – SEO for Facebook

  • Why most of your fans don’t actually see a thing you post
  • What is the mysterious Edgerank algorithm and how to keep on top of it
  • How to avoid creating content that gets penalised by Edgerank
  • How to optimise posts to book news feed visibility
  • Knowing when to encourage reach with ad spend

************** MASTERCLASS 2 - 19 March 10am **************

Analytics – why you shouldn’t rely solely on the Insights dashboard

  • Digging below the surface of the dashboard including learning how to separate organic from viral reach and understand why the metric Facebook shows in the dashboard hides the real number of your current fans who see your content
  • Integration with Google Analytics
  • Applying Facebook Insights to improve your content and targeting strategies
  • When to post and what to post. Why the gurus get it wrong and what’s best for your fan base
  • A guided tour of the Facebook Insights data of a successful brand

Stop wasting money on Facebook ads

  • Analysis of the different ad optionsSmarter use of the advertising opportunitiesConfused by all the targeting options? Enjoy a simple explanation and unlock the keys to targeting your potential market
    • Mobile, desktop and right column
    • Ad types demystified
    • Targeting ads by location, interests, connection, demographics, workplace and more
  • How to target people with the same demographic profile as your existing mailing list or Facebook fan base
  • How to target Facebook ads at people not on your mailing list but who have visited your website (you can even target those visiting particular web pages)
  • How to integrate Google Analytics demographic data to better target your Facebook ads
  • The 20% text rule
  • Sponsored results
  • Under-utilised opportunities – offer claims, open graph and more
  • Recommended image size for different ads and devices
  • How many characters you can use and in which places on different ad types

Using Power Editor for better ads, targeting and lower ad spend

  • Why you should be using Power Editor and not the self-serve ad manager
  • Tracking ad effectiveness and conversion tracking
  • How and why to create a dark (unpublished) post
  • Size guides
  • Custom audiencesIntegrating a call to action
    • Remarketing to your website visitors on Facebook
    • Using email database to find those people on Facebook
    • Find new customers who are similar to your current fans or email list
  • How to run ads at particular times of the day and maximize your ad budget

************** HOW THE ONLINE MASTERCLASSES WORK **************

Each Masterclass is 2-3 hours long with built in "comfort and coffee" breaks. The start time is 10am GMT. You will be sent login details the day before the Masterclass begins.

You will have plenty of opportunity to ask questions.

If you can't make the Masterclass live, don't worry. All delegates will be sent a copy of the recording which is run in GoToMeeting.

NOTE: These are TWO DIFFERENT Masterclasses running on 18 and 19 March. You will need tickets to BOTH days to be sent the login details for both days. Buy both days in a combined ticket and save £100.


************** PREFER FACE-TO-FACE TRAINING? **************

Check out our live face-to-face training days in London and Manchester run in conjunction with MMC Learning.


************** WHAT ABOUT THE "OTHER" SOCIAL NETWORKS? **************



We're running three other online Masterclasses covering advanced use of YouTube, Vine, Twitter, G+, Instagram, Pinterest, LinkedIn and Snapchat.

Do you have questions about Advanced Facebook Marketing: x2 ONLINE Masterclasses? Contact The Digiterati Training



The Digiterati Training

Relentless Pursuit of Digital Excellence™ 

The Digiterati is a collective of leading digital marketing experts whose mission is to make the benefits of digital accessible to all businesses regardless of size or market. We are committed to sharing our knowledge with clients through class-leading, actionable digital training and consultancy services. 

Every business is on a digital journey with varying needs and challenges. Our team of senior marketing practitioners - with extensive backgrounds at world-leading brands and agencies, SMEs and startups - design training that delivers value at every level, building and strengthening your team’s digital capability across a range of digital marketing disciplines. 

The Digiterati training and consultancy services give businesses the confidence and skills to become digitally empowered - enabling them to do it for themselves - to create better, longer and more profitable relationships with their customers. 

For additional information visit us at where we share our insight and lots of practical tips.

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