Advanced International trade skills for UK exporters
£374.06 – £941.94
Advanced International trade skills for UK exporters

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Advanced International trade skills for UK exporters

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Holiday Inn Cambridge

Bridge Road

Impington

Cambridge, United Kingdom

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Department for International Trade in partnership with the University of Cambridge Judge Business School, has developed the Advanced Business Trade Skills for UK Exporters Programme.

The programme comprises three complementary modules:

Module 1: International Finance, Economics and Politics - 25th October 2016

Module 2: International Strategy & Marketing - 26th October 2016

Module 3: International Leadership, Organisational Behaviour, Culture & Governance - 18th November 2016

 

As a result of attending the programme, you will:

  • Have clear grasp of developments in the global economy and future market opportunities
  • Be better able to select and enter new markets
  • Understand the opportunities and challenges of operating in different types of economies


Module 1: International Finance, Economics & Politics - 25th October 2016

Michael Kitson

This module will consider the key developments in the global economy and the opportunities for new export growth.  It will help participants to:

  • understand where new markets will be
  • consider the opportunities and challenges of operating in different systems and cultures
  • understand the role of exchange rates and how they influence firm level competiveness

The module will consider the practicalities of: 

  • identifying the macroeconomic trends that are driving the global economy
  • dealing with exchange rate volatility
  • the export finance that is available from UK Export Finance

                                                                

Module 2: International Strategy & Marketing - 26th October 2016

Jaideep Prabhu & Javier Marcos

 This interactive module will consider the key issues faced by exporters.  It will help participants to:

  • define their growth strategy
  • analyse options for growth
  • evaluate markets
  • consider entry modes into new markets

The module will consider the practicalities of: 

  • marketing and sales force management
  • target setting and rewards
  • adding value through distributors
  • distributor partnering models
  • licensing, franchising, production contracts and
  • venture capital, joint venture, acquisition


Module 3: International Leadership, Organisational Behaviour, Culture & Governance - 18th November 2016

Dr Philip Stiles

This session will address some of the central issues in leading and managing effective organisations.  We look at the four guiding elements of an organisation – leadership, culture and the behaviour of people within the firm (organisational behaviour) and governance and show the latest thinking in each area and also how these areas interrelate and align.

The topics we will address are:

  • International leadership – the manner in which leadership style differs across different national cultures
  • Culture – national cultural differences and ways in which these can be managed to best effect
  • Organisational Behaviour – how we motivate individuals to bring out the best in them in terms of performance and how employees differ in terms of motivation across borders
  • Governance - governance and ethical standards differ in different jurisdictions – this can make dealing across borders complex and it requires insight and sensitivity on the part of managers to make appropriate judgements                             

 

The learning approach will be based on focused inputs from Cambridge faculty, UK Export Finance and case studies of East of England companies

 

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Location

Holiday Inn Cambridge

Bridge Road

Impington

Cambridge, United Kingdom

View Map

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