€60

Advanced Journey Mapping with Smaply

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Location

TBD

Madrid

Spain

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Event description

Description

Real workshop with real people in a physical place (in Madrid/Spain).

What is it about?

In this course, we'll talk about personas, journey maps and how to use them best in order to create a seamless customer journey.

The main questions we will discuss:

  1. Journey map states: what's more important, current-state or future-state journey maps?
  2. Scope of journey mapping: How does a high level journey map differ from a zoomed in journey map?
  3. Customer experience research: where to get the data for a journey map?
  4. Digitalization of journey mapping: how can you transform a pen and paper journey map into a vivid and collaborative journey map?

In the end, we are going to loop all the information back to the essential question: How to evaluate a journey map?

What kind of course is this?

The style will be a mix of thinking and doing. You'll get tips on how to use journey mapping in practice. You'll practice the methods and tools on a defined challenge.

Who should participate?

You want to extend your basic knowledge about personas and journey mapping. You want to further explore how you can use these tools and methods in your daily work.

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Date and Time

Location

TBD

Madrid

Spain

View Map

Refund Policy

Refunds up to 7 days before event

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