£743.94

Advanced Link Building and Outreach Training LONDON

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Location

etc.venues, Garfield House

86 Edgware Road

London

W2 2EA

United Kingdom

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Event description

Description

The course will cover an end to end process for building a variety of link types. Learn how to properly project manage link campaigns to ensure consistent ROI with templates and workflows. Perfect your outreach value proposition and get better at pitching to journalists, editors, bloggers, and webmasters.

Equip yourself with the knowledge and confidence to build links that are safe and future proof. Scale your work and build a team for outreach, covering everything from skill sets to software.

Course Outline:

  • Mindset
    • The evolution of link building and the industry
    • Google’s Link Scheme Policy
    • Risk mitigation and future proofing your work
    • What a good link profile looks like
  • Commercial
    • Making a case / getting buy in for links
    • Budgeting and forecasting
  • Campaign Setup
    • Team skill sets
    • SOPs - Project management is key
    • Toolset & automation
    • The backlink blueprint
    • Competitor research and GAP analysis
  • Link strategies
    • Outreach
      • Audience - Journo, Editors, Bloggers, Webmasters
      • Content based
      • Asset based
      • Karma based
    • Submissions
      • Brand foundation links
      • Resource pages, forums, comments, directories etc
    • Acquiring sites and assets
  • Content creation & asset building
    • Research & Ideation
    • Niche crossover
    • Content production
  • Prospecting
    • Data sources
    • Scraping like a boss
    • Social media prospecting
    • Filtering & cleansing data
    • Grading link opportunities
    • Contact research
  • The Approach
    • Comms channels
    • The Outreach Value Proposition
    • Pitching
    • Negotiating
    • Winning
  • Increasing value
    • Promoting your links
    • Getting them clicked
    • Relationship development
  • Tracking & monitoring

Your Trainer: Gareth Simpson

Gareth is Co-Founder at Seeker Digital, an agency specialising in outreach for SaaS and ecommerce brands. He's been in the SEO game for over 10 years and has worked for some of the world’s highest trafficked websites. In 2016 he built a team of creatives, PR pros, and technical SEOs who now form a niche, purpose-built agency that focuses on scalable link building and search content.

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Date and Time

Location

etc.venues, Garfield House

86 Edgware Road

London

W2 2EA

United Kingdom

View Map

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