This workshop is aimed at individuals who are already familiar with the basics of using Mailchimp® and want to further explore the additional functionality Mailchimp® has to offer in order to support wider marketing objectives. During this three hour workshop we will cover:
- Creating one master list using segmentation criteria
- Use of anchors to navigate in-depth emails
- Creating and importing templates
- Creation and use of sign up forms
- Scheduling and automating email campaigns
- Using reporting to drive the next phase of the fundraising process
By the end of the session you will have the knowledge to streamline your email marketing, reducing time spent on this activity, further develop the email campaign itself to support call to action, integrate with your website and other digital platforms, create automated campaigns and use the data from reporting to support targeted marketing activity going forward.
The workshops will be delivered by Jean Atkinson DipM MCIM, a Chartered Marketer with 20 years of internal marketing experience. Jean owns Eden Marketing Ltd and is also a lecturer for the Chartered Institute of Marketing on the Level 6 Diploma.
PLEASE NOTE ONLY 12 PLACES ARE AVAILABLE FOR THIS WORKSHOP
TERMS AND CONDITIONS
Please note that your booking can only be guaranteed once payment has been received. Bookings should be received by Friday, 30 Sep 16. Late cancellations may be subject to a cancellation fee if a replacement delegate cannot be found. Cancellations after 30 Sep 2016 cannot be refunded.