£538.64 – £601.94

Advanced PPC Training London October 30th

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Location

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Garfield House

86 Edgware Road

London

W2 2EA

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

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Google AdWords is changing so frequently that unless you are working in it day in day out, it is near on impossible to keep up. There’s so much you could learn about AdWords, but often we’re too busy delivering work to find the time to discover.

This session will walk you through some of the newest and most interesting aspects of paid search advertising. Prior to the course, you will be sent a survey to find out more about the level of your knowledge and this will also give you the opportunity to request sessions to be included within the course material.

We will also welcome a guest appearance from Bing who will talk to us about the latest innovations and launches from Bing Ads.

In short, we will aim to cover:

Developing your PPC Strategy

  • Translating business objectives into measurable goals
  • AdWords vs Analytics Data; what are the differences
  • Attribution: analysing conversion paths
  • Bidding strategies
  • Keyword research
    • SEMrush
    • Bing Ads Intelligence
  • Landing page best practice

Campaign Structure, Setup and Optimisation

  • Optimising AdWords campaign structure
  • Strategies to improve campaign targeting
  • Using AdWords extensions to improve campaign performance
  • Quality Score tracking, improving and reporting
  • AdWords Report Builder

Remarketing and Dynamic Adverts

  • Countdown Ads
  • Remarketing Strategies for Search (RLSA)
  • Customer Match
  • Similar Audiences
  • Demographics for Search Ads (DFSA)
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Date and Time

Location

etc.venues

Garfield House

86 Edgware Road

London

W2 2EA

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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