Learn how to create high-quality content and build vibrant online communities around your brand
This comprehensive course will teach you how to create a strong social media presence for your brand. Led by marketing professional Ed Goodman, it covers the key things you need to know to make the most of three key platforms – Twitter, Facebook and Google Analytics – in order to achieve fantastic results for your business.
During the course, you’ll learn everything from how to build vibrant online communities to how to promote your business through Facebook and Twitter advertising. Plus, you’ll learn how to use Google Analytics to measure the impact of your work, as well as how to target advertising to engage with new followers. You’ll leave the course with an arsenal of techniques that will help you to create and analyse content – no matter how big, small or niche your business.
- Establishing a realistic social media strategy for your business
- Researching your audience – and your competition
- Developing creative marketing content and going viral
- Using paid advertising to reach a wider audience – including Facebook ads
- The latest Twitter features – including group direct messages
- An introduction to Google Analytics – and what can it do for your business
- How to measure website visits from your social media channels
- Using Google URL builder for ads and campaigns
- The basics of location and postcard targeting
- Q&A and discussion
PLEASE NOTE: This is an advanced-level course - attendees are expected to have a working understanding of the major social platforms, including Twitter and Facebook. For a more introductory course, please see our Beginner’s guide to social media for businesses
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Ed Goodman is a start-up coach and a social media trainer for SocialB. He has a real passion for mentoring and training start-ups and small businesses to help achieve their business goals – over 10,000 have benefited from Ed’s knowledge to date. He is also the co-author of New Business: Next Steps, a guide to managing, marketing and growing small businesses. Find Ed on Twitter here.
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Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.