Advanced social media marketing for brands

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Explore the latest trends on Instagram, Facebook, TikTok and beyond, and understand how you can harness them to promote your brand

About this event

Learn how to take your social media to the next level at this informative evening course. In the space of just three hours, digital marketing expert Tom Szekeres will throw light on the latest tools, tactics and techniques, and offer immediately applicable advice on how to reach the right people and maximise the impact of your messaging.

The course kicks off with a recap of how social media has evolved in recent years, and why your strategy needs to evolve. Next, you’ll get to grips with using social to get to the core of your customers and understand what makes them tick. You’ll learn how to effectively market your brand in today’s social landscape, driving measurable results through paid social advertising. Tom will take you through storytelling techniques, using vertical video and Stories to build your brand, and you will learn how to bring both structure and creativity to your content calendar – as well as gaining insight into influencer marketing and implementing social commerce.

Book your place now and let our enthusiastic and experienced tutor show you how to stay ahead of the curve and realise your digital objectives with style.

Course Content

  • How social has evolved in 2021 – what has changed and what this means
  • Building your brand – create a compelling shop front
  • Creating content – formats, visuals, and how to cut through with your copy
  • Vertical video and crafting Stories for Instagram, Snapchat, TikTok and beyond
  • Influencer – how to work with creators and avoid pitfalls
  • Paid – scaling up ad campaigns
  • Measuring performance using analytics, pixels and tags
  • Social commerce – integrating with Shopify et al., and rolling out Instagram Checkout
  • What next?
  • Q&A

This course is for ...

  • Entrepreneurs who want to learn how to build their brand through social media marketing
  • Marketers looking to update their knowledge and skills
  • Anyone who uses social media as part of their job and want a refresher on the latest trends

Please note: This is not a beginner’s-level course. Attendees should have some working knowledge of one or more of the following social media platforms: Facebook, LinkedIn or Instagram.

You will be sent a link to the webinar 2hrs before the start time of 5pm (BST).

Tutor Profile

Tom Szekeres is a digital consultant and entrepreneur. He previously founded This Here, an award-winning social media agency, and has worked with brands including HSBC, Orange and Barbour. He has spoken at Social Media Week, Google Campus, Soho House and Internet Week Europe, and runs a weekly email series, One Small Step.

Course Details

  • Date:Tuesday 17 August 2021
  • Time: 5pm-8pm (BST)

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar two hrs before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website


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Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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