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Advancing Cultural Relations: Swords and Ploughshares

JOINT EVENT RSA MCICH Network with SBC and Tweed Forum

Monday, 11 November 2013 from 17:45 to 19:15 (GMT)

Ticket Information

Type End Quantity
Advancing Cultural Relations: Swords and Ploughshares Ended Free  

Event Details

Advancing Cultural Relations: Swords into Ploughshares 

Joint Event: RSA Fellows’ MCICH Network and NLS

Venue: National Library of Scotland, George IV Bridge, Edinburgh

Time: 1745 registration for event 1800 to 1915


Important note: Please see footnotes re Data Protection, access and cancellations



Benjamin Carey FTS

Major General David Shaw CBE


 debate about the significance and long term creative value of soft power, for

SWORDS AND PLOUGHSHARES: An Event to mark Armistice Day 2013


- You are most warmly invited to attend and to hear expert speakers Benjamin Carey who is a Fellow of the Tourism Society and Member of the Unesco Scotland Committee and Major General David Shaw CBE.

- This is no formal lecture about the Army and military power but, rather, a rich tapestry of examples of soft power.

- It is anticipated these will range from Tam O’Shanter in Basra to other Middle East and also Somalia Heritage Tourism, from quill pens to social media, from kerosene to windup lighting, from hard power to smart power, from arms control to peace treaties, from quaysides to mountain tops, from pre-failed to post conflict states, from tapestries to monuments and so on.   

- There will be something for attendees of all ages in illustrated presentations designed to provoke which there is now even a Committee in the House of Lords.    

Whilst Benjamin may take more about heritage and tourism, David is likely to make reference to, and raise for discussion, the different practices of other nations such as France, China, the USA and India.

- Soft power and the recent British Council report Influence and Attraction: Culture and the race for soft power in the 21st Century form the background to these two Armistice Day perspectives.



Benjamin Carey of Dunira Strategy is a founding member of UNESCO Scotland. A director of The Tourism Society, and appointed member of the UN World Tourism Organisation Panel of Experts, he has worked in many “less established” tourism destinations, including Iraq, Lebanon, Pakistan, Sierra Leone and Yemen; he is passionate about heritage as a driver of sustainable social and economic development.



David Shaw served in the British Army and concluded his first career as General Officer Commanding 2nd Division and Governor of Edinburgh Castle. As a graduate of the Royal Military Academy Sandhurst, he returned to teach leadership and later on went on to teach defence management and technology at the Royal Military College of Science, Shrivenham.  He commanded 40 Regiment, Royal Artillery (The Lowland Gunners) and has experience of leading international, British military and civilian personnel both on and off operations.  He has a significant background in public relations, including having been Director of Media and Communication at the height of operations in Afghanistan.  He also has considerable experience in planning and delivering change programmes and has been involved in the restructuring major organisations such as the Territorial Army, the Defence fire services and major Army headquarters.   Since leaving the Army in early 2012, he has established a number of business ventures and other projects, including being a Director of Unicorn ARC Ltd and Armed Forces and Veterans Estates Ltd.  He is also involved in marketing for Red Lion Foods, a company that gives all its post-tax profits to Service charities.  He lectures on leadership, change management and strategic communications at the Aberdeen Business School, the Scottish Police College and elsewhere.  He is a trustee of the Kohima Educational Trust and is one of Her Majesty’s Commissioners at Queen Victoria School, Dunblane.   His holds a Masters degree in Defence Administration, is a Chartered Fellow of the Chartered Institute of Personnel and Development as well as being a Visiting Professor at Robert Gordon University, Aberdeen.  He was appointed CBE in the New Year’s Honours List 2012.





- Please be certain to intimate any ticket cancellation(s) as events usually have waiting lists, often substantial in length.

- NLS is fully accessible: please advise access needs so we may seek to ensure easy access and offer any useful help.

- DATA PROTECTION ACT: Joint event hosts (NLS & RSA MCICH Network plus RSA) will hold data to advise of future events: it will not be released to any third parties.   RSA is a charity registered in England and Wales no. 212424 and in Scotland no. SC037784, and this website shows also information about the RSA Scotland Committee and its activities.

- The RSA Fellows’ Media, Creative Industries, Culture & Heritage Network is one of a very limited number of Trustee approved Thematic Networks.  It seeks to complement the events of the various RSA Nations and Regions, and you are asked to note that the RSA Scotland Committee is chaired by Mr John Naylor OBE FRSA and has Mr Iain Harrison MCIOB FRSA as its Secretary/Treasurer.  Mrs Tanya Hine OBE was co-opted as Fellowship Councillor from end May 2013.


- Interest in election as a Fellow of the RSA should be intimated to MCICH Chairman, Ann Packard, via


Do you have questions about Advancing Cultural Relations: Swords and Ploughshares? Contact JOINT EVENT RSA MCICH Network with SBC and Tweed Forum

When & Where

National Library of Scotland in Boardroom
George IV Bridge
EH1 1EW Edinburgh
United Kingdom

Monday, 11 November 2013 from 17:45 to 19:15 (GMT)

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