£38.93 – £90.05

Advertising & Growth: 2020 & Beyond

Event Information

Share this event

Date and Time

Location

Location

Apex City of Bath Hotel

James Street West

Bath

BA1 2DA

United Kingdom

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Join leading industry figures and advertising professionals for a full day of thought-provoking talks, actionable insights and great networking opportunities.

Still unsure? For a better idea of what to expect, read the summary of last year's conference here >>>

The Day's Agenda - UPDATED

The Upper Funnel: Beyond Search Intent

Roxanne Brownlee, Google

Roxanne Brownlee from advertising giant Google will be joining us as keynote speaker for the day. Discussing up-to-the-minute opportunities in the Google ecosystem, Roxanne will consider the importance of the upper funnel in sustainable business growth.

To get a better idea of what Roxanne is going to talk about, we sat down with her to talk about the importance of the upper funnel in fuelling sustainable business growth. Read the interview here >>>




Building a Zero Friction Future

Lars Kossmann & John Carr, Facebook

The future belongs to businesses who reduce friction for their customers. In our connected world, the distance between inspiration and action has been reduced to a click. The winners are those who appeal the fastest and with the greatest personalization.

Addressing common areas of friction, Lars and John will provide guidance on creating a seamless user journey, from discovery to purchase, to help you drive business growth.





The Trends Shaping Digital Advertising Today

Charlotte Plastow, Hitwise

Charlotte from leading market insight, data and analysis powerhouse, Hitwise, will take a deep dive of the key questions and trends shaping today’s advertising landscape. Through online search, browsing and purchase behaviours, she will analyse how channels and audiences are shifting online.

  • Amazon vs. Google: Top-tier agencies have shifted millions in ad spend from Google to Amazon. Several reports claim that Amazon drives more product searches than Google. Are these moves and claims justified?
  • TV advertising today: Public broadcasters are pushing for longer ad breaks to compete with online rivals. Is TV dead, or just evolving? What can we learn from sponsorships of hit television shows, like Love Island?
  • Politics & Branding: From Nike & Kaepernick, Gillette’s “The best a man can get” to HSBC’s “Anti-Brexit” message, brands are increasingly taking a side. Despite initial backlash, what has been the long term impact of these campaigns and why now?




From Localization to Digital Transcreation

Rawad Jammoul, Adapt Worldwide & Ryan Webb, SearchStar

In today’s globalized world, optimizing your digital content for local audiences is crucial to success. Exploring localization on a national and international scale, Ryan and Rawad explain how tailoring your messaging for local markets can fuel market expansion and drive sales growth globally.





Photos from Previous Events

General Information

This event is for client-side marketers. Delegates from other agencies are by invitation only. Last year’s conference was c. 45% existing SearchStar clients, 45% advertisers who were not clients & c. 10% SearchStar’s partner agencies.

Food & Drink

Conference registration is open from 9.30am. Coffee and delicious local snacks will be available throughout the conference, with a hot buffet at lunch. Networking over drinks will take place following the final presentation - we'd love for you to stay & join us to celebrate the day.

Travel & Parking

The Apex Hotel is situated near the centre of the city and a mere 10-15 minute walk from Bath Spa Train Station.

If travelling by car the closest car parks are the Charlotte Street Car Park and Avon Street, both of which are within 5 minutes of the venue.

Share with friends

Date and Time

Location

Apex City of Bath Hotel

James Street West

Bath

BA1 2DA

United Kingdom

View Map

Refund Policy

No Refunds

Save This Event

Event Saved