Advertising with Google Ads & YouTube Bumpers

Advertising with Google Ads & YouTube Bumpers

Get ready to boost your business with insider tips on Google Ads and YouTube Bumpers - the ultimate marketing duo!

By Khan Education

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Refunds up to 7 days before event.

About this event

In a world flooded with noise and distraction, attention is the new currency. Every scroll, every swipe, and every skipped video reflects a decision—what gets seen and what gets forgotten.

But some messages cut through.Some ads stop the scroll.Some brands stay in people’s minds long after the screen goes dark.

If you’ve ever wondered what separates forgettable promotions from unforgettable presence, Advertising with Google Ads & YouTube Bumpers holds the answer. This isn’t just about placing ads—it’s about psychology, timing, and trust.

The Psychology of First Impressions: Milliseconds Matter

Social psychologists have long studied the primacy effect—our tendency to anchor perceptions based on the very first impression. In the digital world, this happens in under three seconds. That’s all it takes for someone to judge your message, your credibility, and your relevance.

Google Ads and YouTube bumpers operate in this high-stakes space. It’s not about length. It’s about impact.And the minds behind the most effective digital campaigns know how to make every moment matter.

This course exists to help you master the micro-moments—where psychology meets performance, and clarity converts curiosity into action.

The Power of Repetition: Why Audiences Remember You

According to the mere exposure effect in psychology, people tend to develop a preference for things simply because they’re familiar with them. Great advertising isn’t always about being clever—it’s about being consistent, visible, and emotionally resonant.

Google Ads and YouTube bumpers are tools not just for reach, but for reinforcement. Every impression is a subtle signal, every view a building block in the memory of your brand. Over time, repetition becomes recognition—and recognition becomes trust.

This course guides you through the psychology behind presence, so you don’t just show up once—you stay remembered.

Sociological Identity: Be the Brand That Audiences Choose

Sociologist Erving Goffman taught that life is a performance—and we all manage how we appear to the world. In advertising, your brand is on stage. What you say, how you say it, and when you say it constructs your social identity in the digital arena.

Google Ads and YouTube bumpers are more than promotional tools—they are reflections of your brand’s persona. Done well, they show precision, intention, and confidence. Done poorly, they disappear into the white noise.

This course empowers you to shape perception deliberately—positioning your brand as relevant, modern, and valuable in the social theater of online platforms.

Decision Theory: Influence at the Edge of Attention

Human attention is fragile. Behavioral economists have shown how choice overload, cognitive fatigue, and short-term rewards drive most decision-making online. That means your ads must do more than deliver—they must persuade in the briefest of windows.

This course doesn’t teach gimmicks. It helps you understand the architecture of digital influence. You’ll gain a mindset rooted in clarity, strategy, and emotional intelligence—so that even in a six-second bumper, you can spark recognition, curiosity, and response.

Timing Is Everything: Why Now Is the Moment

We’re living in the golden age of digital advertising. But with algorithms evolving and attention spans shrinking, the window to master high-impact micro-advertising is closing fast.

Those who act now won’t just keep up—they’ll lead.They’ll be the voices people recognize.The brands audiences return to.The creators who turn moments into momentum.

Final Thought: It's Not Just an Ad—It's Your Legacy

YouTube bumpers may be short, and Google Ads may be fleeting—but their influence can be enduring. When done right, these platforms become more than marketing tools. They become mirrors of your mission.

Advertising with Google Ads & YouTube Bumpers is your bridge from invisible to influential.From overlooked to unforgettable.From static ads to dynamic identity.

If you're ready to own the screen,Capture the moment,And influence with intention—This is where your mastery begins.

Key Features

Free Instant e-Certificate from Khan Education

Course is CPD IQ Accredited

Instant Access to the study materials

Fully online, can access anytime from anywhere using any device

1 Year Access to Course Materials

Audio-Visual Training

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£10.99Jul 29 · 12:00 PDT