The AdWords advanced course is for those people who are already running PPC campaigns and are looking to take them to the next level with more insight and tactical knowhow.
The one day course is run at the exclsuive Hospital Club in London's Covent Garden, and allows those with some experience of AdWords to increase their capabilities and performance. By the end of the training you will be confident in how to expand and enhance your campaigns with knowledge of attribution models, keyword analysis, bid strategies and analytics.
If you are looking to further broaden your understanding of AdWords and PPC Management, allowing greater optimisation and efficiencies, this course is designed to let you drive the channel forward with success.
- Advanced bid management
- Performance metrics
- Devices strategy
- Advanced keyword optimisation
- Report types
- Advanced negatives
- Dynamic search ads
- Introduction to Google shopping
- Linking with Google analytics
09.45 - 10.00 Register and Coffee
10.00 - 11.30 Training
11.30 - 11.45 Coffee and cake break
11.45 - 13.00 Training
13.00 - 14.00 Lunch
14.00 - 15.30 Training
15.30 - 15.45 Coffee and cake break
15.45 - 17.00 Training
17.00 - 17.15 Depart
£550 + VAT
Pay by credit card or invoice.
WHAT TO EXPECT
All our training is delivered in London's Covent Garden, at the Hospital Club which is a unique private members club for the creative and media industry. The space is informal and relaxed, and hosts the perfect environment to impart knowledge and inspire.
The training itself is delivered by some of the very best talent in the industry, proving additional insight and tips from their own experiences to help your own campaigns soar. All our trainers are friendly, fully certified, and boast many years hands-on practical experience, often managing monthly budgets in excess of £500,000. Approximately twenty percent of their time is spent providing training and consulting, with the remaining eighty percent spent actively managing our clients AdWord accounts and our own in-house AdWords teams. So you are being trained by some of the very best, which is why we would say we are the premier AdWords training provider in the UK!
WHAT OUR CLIENTS SAY
It's clear Avenue is about customer focus and attention, we feel very much involved and are excited to push things with digital marketing.
Liam Hopper - Managing Director, Enclosure Interiors