San Francisco, California
London, United Kingdom
Across East Africa a hugely popular film culture has existed for more than a decade: that of “video jockeying” (or VJing), where blockbusters – mostly Hollywood, Bollywood, and kung fu films – are translated into local languages for local viewers.
But, far more than a literal translation, VJs offer hilarious commentary and insights as they work to entertain audiences, becoming celebrities in their own right. While ‘translating’ James Cameron’s Titanic, VJ Mukandala narrates Jack’s unease: “On this party one is supposed to eat ugali [maize dumplings] with twenty different spoons. These are things I would never get accustomed to, stupid, useless things."
Dir. Andres Carvajal and Sandra Gross