Ageism in yourself & others - recognise and challenge ageist behaviour

Ageing. We’re all doing it, every day, even toddlers.

Ageism is the one prejudice we are all likely to be affected by (if we are lucky) - with it currently affecting younger people (‘they are snowflakes you know’) and older people (‘boomers who’ve taken all the stuff’) the most.

Social impacts of ageism start to impact on people from the time they reach their 50s - but that means those who work with older people will be dealing with at least 3 generations - who want and expect different things from life. Different life experiences will leave those people in different places - some of them will be setting up charities themselves and organising new groups and activities of all sorts, others would benefit from social and physical support to enable them to live a healthy older age.

People in their 70’s today are probably more likely to be going to the Bruce Springsteen arena tour than to bingo.

Do you arrange groups and activities aimed at older people as part of your role? Hear about how changing perceptions of life and experiences of ageing impact upon what's likely to interest and engage the people you want to bring together. Learn about the everyday ageism in our society and how accidental use of stereotypes could be making our work less effective.