San Francisco, California
London, United Kingdom
Check out "What is The Art of New Business?" on Vimeo here.
For our evening events this year, we will be having a "war stories" theme, where we will be inviting well known and respected agencies to share their tales from the front lines of agency management: honest, warts and all accounts of the challenges faced, mistakes made, lessons learnt and the hurdles overcome in their battle for growth.
First up for this year we have Louis Georgiou, Founder and MD of Code Computerlove, one of the region's biggest and most well known independent digital agencies. Louis founded Code Computerlove in 1999 and has been working in the digital industry for over 18 years. His background in creative technology immediately positioned the agency as a digital leader in the North. Now over 80-strong, Code develops award-winning digital products for major brands and is nationally recognised for its digital excellence.
Louis will be lifting the lid on the dilemmas facing a digital agency as they grow, and some of the topics he willl cover will include being a small fish in big pond, the price of mistakes, investing in start-ups, the danger of silos and the current battle for talent
Following his talk, we will invite Louis to join our client panel, where we will be discussing some of the issues raised in his talk, along with taking questions from the audience around agency search and selection, how best to get on a clients radar etc.
Thomas Coxon, Marketing Manager, Sprayway Ltd
Nicola Hadcroft, ex Head of International Marketing, VAX
Date: Tuesday 28th April
Time: 6pm - 9pm
Code are a strategic digital agency, with more than 15 years of experience of working in partnership with their clients to evolve their digital capability and commercial success.
Companies, brands and their digital products exist in a world where audiences, technology and their competition are constantly evolving. Code Computerlove believe that the only sustainable route to success it to deliver brilliance and then constantly make better.
Code have carefully aligned their services to this philosophy, helping their clients to establish the digital platforms and touch points that deliver performance from day one, whilst supporting them on a journey of continual improvement and growth in digital maturity.
Their clients include newly won Amnesty International, Oxfam, Brother, First Group and the BBC.
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The Art of New Business
The Art of New Business is a collaborative network of like-minded individuals set up by Karla Morales-Lee and Sarah Bradley. Our focus is on finding new ways of winning business, and giving support and advice to each other. We run events in London and Manchester for new business executives, managers and directors working in the creative sector. For each event we select speakers who can inspire our network to think differently about what they do and how to do it. We want to lead the search for ‘a better way’. That means better people, better processes, better tools and better results. Bringing in new business for your agency can often be a lonely, high pressured job, so this network has been set up to support and inspire those of you facing daily pressure to bring in new business, often in silo from the rest of their organisation.