For a long time, VOK DAMS has been dealing with the "Wow“: the best formats for direct business communication. And, they have been very successful with this approach. However, the "How“ was kind of neglected while developing new formats for the future. In an industry where time is a limited asset and which is characterised by constant change, classic event management has reached its limits.

Gain insights into creative, innovative and successful event projects - where the power of agile tools facilitates the full potential of events. Learn how agile thinking helps to boost innovation, creativity, fun and motivation - and last but not least, the event results.

Colja M. Dams is CEO of VOK DAMS worldwide.He has been CEO since 1998. Established in 1971, the agency has been one of the international market leaders in events and live-marketing. Recognising the importance of the internationalisation of the agency at an early stage and the need to be close to his customers, Colja opted for networked strategies. With innovative approaches, he repeatedly established new standards in events and live-marketing, which VOK DAMS Strategic Solutions is constantly developing with its finger on the pulse. Today around 250 experts at VOK DAMS create brand experiences for events, trade fairs, road shows and showrooms.

VOK DAMS has 16 offices around the world: in Berlin, Frankfurt, Hamburg, Munich, Stuttgart and in Wuppertal, Germany. And further offices in Beijing, Shanghai, Bordeaux, London, Madrid, Prague, New York, Philadelphia, Sao Paulo and Dubai.

Session learning outcomes:

Understand the principles of agile event management

Understand how the design changes as client experience demands change

Understand how a design changes as resources dedicated to the project change