Agile Marketing will help you:
- appreciate what marketing is, why is it important and how to develop a marketing strategy and plan
- select a target market segment and choose how to communicate with it (including use of new technologies such as social media)
- use market research and feedback in order to adapt the marketing plan
It is for aspiring and current entrepreneurs, as well as anyone else who wants to learn more about the business of innovation.
This event consists of 2 presentations, an interactive workshop and networking with food and drink.
It will give you an opportunity to discuss your business ideas and challenges within a supportive peer group, and learn about organisations and resources that can help.
It is open to everyone - not just BEN members.
Rupert Baines, Vice President of Marketing at Picochip
Rupert is responsible for sales and marketing at Picochip, the Bath-based developer of semiconductors, software and systems that enable innovative mobile voice and data services.
He has 18 years' experience in technology marketing, commercialising leading-edge technologies. He spent 6 years with Analog Devices in Boston, and also worked as Director of Product Development and Strategy for Atlantic Telecom. Rupert has been on the Board of the Femto Forum since 2007, and serves as Chair of the Marketing Working Group.
Rupert's presentation can be viewed here.
Case study: Alex Small, Founder and CEO of Trust-Mico
An MBA graduate from the University of Bath, Alex has previously spent 7 years working as Market Development Director (in the steel industry) for the Celsa Group and a further 7 years working as a Project Manager for Arup. Alex is now concentrating on his own company, Trust-Mico, which is a recommendations website business where users can search for, find and recommend businesses that they have tried, and share those recommendations with people they trust.
Alex's presentation can be viewed here.
Chairman: Simon Scott, Bath Ventures Innovation Centre
6:00-6:45 networking, food and drink
6:45-6.50 Chairman's introduction and overview of TSS 2011
6:50-7:20 main speaker
7:20-7:35 case study
7:35-7:50 questions and answers
7:50-8:30 workshop sessions
8:30-9:00 further networking and refreshments
About Tech Startup School 2011
Tech Startup School 2011 is a unique series of 8 events to help aspiring and early-stage tech entrepreneurs start or grow their own tech businesses.
You will get the greatest help in developing your business if you attend the 5 different events. However you are free to come to whichever events you feel will benefit you most.
TSS 2011 events are run by BEN in collaboration with:
When & Where
SCN: Science City Bristol Network
SCN is the network for the technology business community. We run events that connect, inform and inspire.
We involve not just small and large science & technology businesses but also the region's universities, government, business networks, investors, service providers and social enterprises.
SCN is an activity of the non-profit company Science City Bristol Ltd.