Agile Marketing will help you:
- appreciate what marketing is, why is it important and how to develop a marketing strategy and plan
- select a target market segment and choose how to communicate with it (including use of new technologies such as social media)
- use market research and feedback in order to adapt the marketing plan
It is for aspiring and current entrepreneurs, as well as anyone else who wants to learn more about the business of innovation.
This event consists of 2 presentations, an interactive workshop and networking with food and drink.
It will give you an opportunity to discuss your business ideas and challenges within a supportive peer group, and learn about organisations and resources that can help.
It is open to everyone - not just BEN members.
Huw Davies, Vertice Marketing
Huw co-founded Audium Semiconductor where he was Chief Commercial Officer. He successfully raised $9M of investment over three funding rounds and drove the commercialization of Audium’s first products.
He gained a wealth of product marketing, leadership and business experience at Conexant. As a Division Director he led marketing for the Video business unit which generated $100M in revenue.
Huw's presentation can be viewed here.
David Gilroy, Conscious Solutions
David is an experienced sales & marketing professional who has worked for companies such as Reuters and CompuServe. He has extensive experience of the online world and digital marketing.
He is currently implemementing SugarCRM, alongside working on new products such as podcasting services and online video.
David's presentation can be viewed here
Chairman: Alastair Watson
6:00-6:45 networking, food and drink
6:45-6.50 Chairman's introduction and overview of TSS 2011
6:50-7:20 main speaker
7:20-7:35 case study
7:35-7:50 questions and answers
7:50-8:30 workshop sessions
8:30-9:00 further networking and refreshments
About Tech Startup School 2011
Tech Startup School 2011 is a unique series of 8 events to help aspiring and early-stage tech entrepreneurs start or grow their own tech businesses.
You will get the greatest help in developing your business if you attend the 5 different events. However you are free to come to whichever events you feel will benefit you most.
TSS 2011 events are run by BEN in collaboration with:
When & Where
SCN: Science City Bristol Network
SCN is the network for the technology business community. We run events that connect, inform and inspire.
We involve not just small and large science & technology businesses but also the region's universities, government, business networks, investors, service providers and social enterprises.
SCN is an activity of the non-profit company Science City Bristol Ltd.