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Agile Marketing For The Real World

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CodeClan

37 Castle Terrace

Edinburgh

EH1 2EL

United Kingdom

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Unique insights on applying Agile principles in a marketing context, with Signal, Kate Bordwell and bestselling author Neil Perkin.

About this Event

This event is now sold out, however you can still sign up to be added to the waitlist.

On 6th November, Scottish marketers and business leaders will have a unique opportunity to explore the challenges involved in adopting Agile ways of working in the ‘real world’.

Join Agile expert Neil Perkin (bestselling author of 'Building the Agile Business'), creative strategist Kate Bordwell (Skyscanner and RBS) and Signal’s David Hammond, for unmissable insights into the importance of not just doing Agile, but BEING Agile.

With marketing teams facing rapidly changing competitive, market, and consumer contexts the need to be more Agile, responsive and manoeuvrable has never been greater.

  • What are the secrets for applying Agile principles in marketing in ways that really drive results?
  • What is the mindset for success?

Space is limited for this totally free event, so reserve your place today.

When: Join us at CodeClan Edinburgh on 6th November 2019 at 6pm.

Who is it for: Marketing Directors and Managers who need to adapt rapidly to technological disruption and expectations of faster, cheaper and more measurable results.

There will be an opportunity to network with like-minded marketers and refreshments will be provided.

Our speakers:

Neil Perkin

Neil is the author of two books on digital transformation and organisational agility: the bestselling ‘Building the Agile Business’ and the new book ‘Agile Transformation’. He is the founder of digital consultancy Only Dead Fish, and has been named by BIMA as one of the most influential people in the UK digital industry. He has years of experience helping a wide range of organisations transform or adapt to be truly fit for purpose in a digital-empowered world, including Google, Disney, BBC, LEGO, Samsung, Oxfam, and Warner Bros.

Kate Bordwell

Kate is a creative strategist who has been using lean agile methods throughout her career, even before she knew it was a Thing. Now working in innovation at RBS, she has previously led design research and strategy at Skyscanner, Nile, The Union and Equator.

David Hammond

David started his career as a digital strategist and agile coach with a four-year stint at Accenture followed by a period in-house for Argos. He brings these skills and experience to help Signal’s clients identify and progress their highest priority business and marketing initiatives.

Agenda:

6.00pm – Arrival and networking reception

Drinks and snacks supplied

6.30pm – Event to commence

Introduction by John Rowley (Signal CEO)

6.35pm - Neil Perkin (keynote speaker)

'Agile Marketing and Transformation'

7.15pm - David Hammond

'Agile Marketing in Practice'

7.30pm - Kate Bordwell

'Becoming agile'

7.45pm - Q&A commences

8.05pm - Closing

John Rowley (Signal CEO)

The venue is wheelchair accessible.

Please contact us at events@cellosignal.com if you have any further enquiries.

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Date and Time

Location

CodeClan

37 Castle Terrace

Edinburgh

EH1 2EL

United Kingdom

View Map

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