£90 – £138

Agile Marketing Workshop

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Date and Time

Location

Location

The Lighthouse

11 Mitchell Lane

Glasgow

G1 3LX

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 1 day before event

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Event description

Description

Bright Signals one of Scotland’s most talked about and award winning digital marketing agencies, will be joining Culture Republic to share how agile marketing can benefit your organisation.

Focusing on practical tips, tricks and insider techniques the company use on a day-to-day basis, this full day workshop will fill you in on:

  • What is agile marketing?
  • Fail small. Win big. How the agile approach can be applied to both low cost day-to-day content and much bigger projects. How many small experiments can lead to a big success.
  • Agile creative: how we generate great marketing ideas. We will show you how to unleash the creativity of your team and the importance of involving everyone in the early stages of idea generation.
  • Agile social media: how we achieve breakthrough social media content. Making something go viral can’t be guaranteed, but there are some method’s that can increase your chances.
  • Agile search marketing: how low cost PPC can help drive your SEO activities and wider content strategy.
  • Agile data: what we measure, why and how. Good data and understanding what to look for is essential to effective agile marketing.

Meet the Trainers

The workshop will be hosted by Bright Signals crack team of bright sparks. As winners of Scotland’s top digital marketing award in each of the past three years the teams’ work has been featured everywhere from James Corden’s Late Late Show in the US, to BBC Radio 1, to The New Yorker magazine, while generating multiple viral hits and more than 100 million online video views. Here are their stories:

David Craik – Director, Bright Signals

  • 2017 Agency Star of the Year.
  • Clients include Channel 4, BBC, Tennent’s and Magners.
  • Previously Head of Marketing at s1.
  • Bright Signals welcomes 1 million users per month and £10m revenue.

Fiona Stewart – Strategist, Bright Signals

  • 10 years global marketing experience.
  • Managed campaigns for IBM, Four Seasons Hotels, Sony, Nokia and Samsung.
  • Expertise in helping clients understand agile marketing and how it can deliver benefits.

Scott Rinning – Product Strategist, Bright Signals

  • Works across Bright Signals whole client portfolio.
  • Ensures relationship with data and creative.
  • Unique perspective from artists point of view as to opportunities and challenges faced by arts organisations.

Agenda

9.45 – 10.00 – Registration & coffee
10.00 – 10.05 – Welcome & Introduction
10.05 – 11.30 – Agile Marketing – What is it? How can it be used?
11.30 – 11.45 – Refreshments
11.45 – 13.00 – Agile Creative – Group idea generation techniques
13.00 – 13.45 – Networking Lunch
13.45 – 14.15 – Agile Social Media
14.15 – 14.45 – Agile Search Marketing
14:45 – 15:15 – Agile Data
15.15 – 15.30 – Refreshments
15.30 – 15.50 – Q&A
15.30 – 16.00 – Summary & Close

Who Should Attend?

Marketers who want to improve and managers who want to support them. This is not a technical walk through of channel setup or a how to use certain features. This is for those that are already utilising digital channels for marketing, but want to find out how to take things to the next level.

FAQs

Where can I contact the organiser with any questions?

If you have any questions prior to the event please contact us on scotland@culturerepublic.co.uk

What is the refund policy?

We have a 48hr cancellation policy. If you are unable to attend the event please let us know 48hrs in advance of the event. After this time you will not be eligible for a refund.

Image credit: Parkour … João Perdigão (CC BY-NC 2.0)

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Date and Time

Location

The Lighthouse

11 Mitchell Lane

Glasgow

G1 3LX

United Kingdom

View Map

Refund Policy

Refunds up to 1 day before event

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