Agritourism: How Can PR Add Value to Your Business?

Attendees will:

• Gain an understanding on how PR can contribute to brand growth and customer trust.
• Explore practical approaches to integrating PR and content into your business strategy.
• Gain insights into how visual design can reinforce brand identity.

This online session will explore how compelling content, and strong visual identity can add tangible value to agritourism and rural enterprises.

Guest Speakers

Sarah Heward – The Real Food Café, Tyndrum
Founder of one of Scotland’s best-known roadside destinations, Sarah will share insights into how a consistent approach to storytelling, customer experience and community values has positioned The Real Food Café as a trusted and award-winning brand.

Mhairi Wilson – Shine Creative
PR, Content and Interior Styling for Travel & Lifestyle Brands. Mhairi will discuss the role of strategic communications and brand presentation in increasing visibility, building credibility, and creating a cohesive and engaging brand narrative.