AI and the Future of Marketing: Incorporating Responsible AI Innovation

AI is transforming marketing — from how brands connect with audiences to how decisions are made. But how can organisations embrace these innovations responsibly?

Join our expert panel to explore how AI is reshaping marketing practice, drawing on the latest research such as AI2027 (Kokotlajo et al., 2025). Together, we’ll discuss how to balance the creative power of AI with ethical responsibility, professional judgement, and long-term brand value.

Speakers include:

• Jack Daniel (Molson Coors)
• Darren Savage (Strategy Consultant)
• Eiler Fagraklett (Poul Hansen)
• Professor Oguz Acar (King’s College London)

Discussion themes:

• Personalisation, privacy and consumer trust
• Human creativity and AI collaboration
• Predictive analytics and marketing ROI

In person: LUMS Lecture Theatre 2
Online: Microsoft Teams (link will be provided)

Gain fresh insights, new connections, and opportunities for SME–University collaboration through Innovate UK–eligible projects.