Question 1

What do you mean by “AI agents as customers

Accepted Answer

AI agents like ChatGPT are increasingly used by consumers to research products, compare options, and make recommendations. They don’t replace the human buyer, they represent them. Just like you optimise for a B2C  journey, you now need to ensure your product data and systems are optimised fro B2A.

Question 2

Why does this matter to retailers now?

Accepted Answer

AI-powered product discovery is no longer a future trend, it’s already here. Consumers are using AI to shortcut decisions, and if your business isn’t visible or accessible to these agents, you may be excluded from their recommendations entirely. That means lost visibility and lost sales

Question 3

Will traditional SEO and web design still help me rank with AI agents?

Accepted Answer

Not in the way they used to. AI agents don’t “browse” your site visually or follow search rankings like a human. They rely on structured data, APIs, and relevance signals. This means your backend systems and data, not your brand visuals, will determine whether your products are even considered.

Question 4

What will I learn from this webinar?

Accepted Answer

You'll learn how AI agents interact with retailers today, what B2A (Business-to-Agent) means in practice, and what steps you can take to make sure your products are found, understood, and recommended by AI.  We’ll also share real-world examples and actions for you to take to capture this market.

Question 5

Is this webinar technical or business-focused?

Accepted Answer

It’s designed for business leaders and commercial decision-makers. We’ll keep things accessible, with practical insight on what AI agents mean for marketing, product visibility, and digital strategy, but we’ll also touch on the underlying tech so you know what questions to ask your teams.

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