AI as a Marketing Multiplier: Practical Training for Businesses

This hands-on session is designed for business owners, freelancers, and marketing teams who want to use AI to save time, boost creativity, and stay on brand.

You’ll learn practical, tested ways to integrate AI into your daily marketing, without the tool overwhelm.

By the end of the workshop, you’ll leave with a clearer workflow and the confidence to make AI work for your business.

All attendees will also receive a bespoke mini marketing audit to take away and action!

Session Outline

Part 1: Intro: What AI Can Do for You

• What's possible with AI for small business marketing - let's get excited about the possibilities!
• Small wins - how to identify areas of your marketing that AI can actually streamline
• Real-world examples from small businesses using AI effectively

Outcome:
You’ll understand where AI could fit into your marketing, so you can focus your energy where it delivers results.

Part 2: Tools That Truly Help: Hands-On Exploration

• Fi’s recommended AI stack - the must-have tools for content brainstorming, creation, and design
• Using AI for effective research - Deep Research, Perplexity, Copilot, Google Notebook LM
• Building AI Assistants - How to use AI for specific tasks while maintaining brand voice and consistency

Outcome:
You’ll walk away knowing which tools to prioritise and how to use them effectively in your own marketing.

Part 3: Building Systems: Designing AI systems that work for your business

• How to integrate AI into your weekly marketing schedule
• Optimising your site for AI search
• Content creation - achieving high quality, on-brand outputs every time
• Next steps: simple ways to keep learning and evolving with AI

Outcome:
You’ll finish the session with the understanding of how to build AI systems to support your business and a personalised plan to put AI to work immediately.

What You’ll Take Away

• A curated list of tried-and-tested AI tools
• Prompt templates tailored to your business type
• Custom GPTs/Copilot Agents that you can use straight away
• A personalised mini marketing audit which covers brand awareness, social media, SEO/AI Search analysis and recommendations
• Confidence to use AI ethically, creatively, and efficiently

Who It’s For

Business owners, freelancers and marketing teams who want to:

• Save time and reduce marketing stress
• Deliver quality work faster and more efficiently
• Improve consistency and creativity
• Use AI without losing brand control