AI Content Lab

AI Content Lab

Facilitated by Gareth & Mary Kemp, AI Potential ✨

Make scroll-stopping content faster without losing your voice. This hands-on workshop shows creators, founders, small business owners and teams how to use generative AI and simple automations to turn one idea into a ready-to-post update, a bespoke image and a tight 60-second video script. You will see real workflows, learn what works, and leave with practical examples you can use the same day.

What you will do

• 🔍 Demystify AI for social
  Use AI confidently and responsibly while keeping your tone and brand intact.
• ⚡ See AI in action
  Watch a live demo as a single voice note becomes a researched post with a high-quality image, then prepared for posting to LinkedIn or another platform in minutes.
  You will also see how to create a punchy 60-second video script for Reels, TikTok or a LinkedIn video post.
• 🧭 Identify your use cases
  Explore high-impact workflows that are simple to maintain. Voice-to-post. Short-form video script ideas. Captions and visuals. Scheduling and cross-posting.
• ✍️ Create real deliverables
  See examples of a LinkedIn or X update from a voice note, plus a 60-second script you can record today.
• 🧪 Master the improvement loop
  Refine AI outputs, inject your tone, verify sources and keep everything human and engaging.
• 🤖 Spot automation opportunities
  Streamline routine tasks like caption writing, formatting and cross-platform posting.
• 🧰 Choose the right tools
  Learn a simple core stack that covers audio transcription, content generation, image creation and scheduling. No need to chase every new app.

Who it is for

Marketing and comms teams, founders, creators, freelancers, small business owners and charity teams who want to ship more content, stay on brand and save time. 💼🎨

You will leave with

• 🔁 A reusable voice-to-post workflow
• 🎬 A template for a 60-second video script
• 🧩 Prompt packs to keep your tone consistent
• ✅ A short checklist for safe and authentic AI use on social

What to bring

📱 A recent post idea or a short voice note on your phone
💻 A laptop is helpful

Practical info

Date: Thursday 27 November 2025
Time: 12:00 to 14:00
Location: Sussex Innovation, Falmer
Format: Hands-on workshop with live demos, Q&A and take-home templates