AI & Data workshop for creative businesses

This winter, we are running a series of events for creative businesses, visiting boroughs across the county.
The programme is delivered in partnership with - and fully funded by - the Create Growth Programme, which is led by the Leicester and Leicestershire Business and Skills Partnership. Each session features expert-led workshops and masterclasses designed to spark new ideas and support the growth of your creative business.

About the Workshop

This workshop offers a comprehensive, half- day, introduction to the potential of Artificial Intelligence (AI) and Data in modern creative workflows. Designed for a range of skill levels, it blends foundational knowledge with practical, hands-on experience to help participants confidently navigate the AI and data landscape.

The session will cover:

• Demystifying AI & data - Understand key AI and data terminology and the differences between them.
• Using everyday data – Learn how to turn everyday information into insights that drive creative decisions.
• Data-driven storytelling – Discover how to use data to enhance narratives, audience engagement, and brand impact.
• Tools you can use today – Explore practical AI tools for image generation, writing, automation, and analytics.
• Ethics & AI in the Creative Sector – Discuss the ethical implications of AI in art, copyright, and creative ownership.
• Case studies & real-world examples – See how other creative businesses are using AI and data to innovate and grow.
• Q&A and networking – Connect with other creatives, ask questions, and share ideas in a supportive environment.

Trainer Bio: Michelle Williams

Co-Founder and CEO of Meesh Consulting
Michelle Williams is the Co-Founder and CEO of Meesh Consulting, established in 2022. She has over 20 years’ experience in Data, Process Automation, and AI across the Financial Services, Banking, and Travel sectors.
Her multi-disciplinary approach spans people, process, data, and technology - providing solutions that help businesses grow and make data-driven decisions.

An ambitious entrepreneur with a proven track record at Lloyds Banking Group (FTSE 100), Michelle is passionate about helping clients achieve operational excellence through innovative technology, business intelligence solutions, and process automation.