AI Essentials: A practical intro for B2B marketers and BD professionals

A fast-track session to get you up to speed with AI fundamentals and practical applications that can help you save time and improve the effectiveness of your marketing and business development.

Suitable for marketing and BD professionals especially in legal and professional services, who want a practical foundation to AI and way to introduce it into their workflow.

It’s designed to be totally jargon-free and packed with useful takeaways—no techie background needed!

You will learn:

· Practical examples of how AI can enhance your marketing workflows

· How to have an AI first mindset

· Real-world applications for content creation, market research, and routine admin

· Easy ways to get started with AI tools—even if you’re not a techie

· Data privacy, ethical and other considerations

· Answers to your burning questions in a live Q&A

If you are already experimenting with AI, this webinar will help you move forward with confidence.

What other course participants are saying…

"Huge thanks to you both it was a fantastic session. You were both incredibly insightful and shared some fantastic nuggets."(Senior legal marketing manager)

“Great run down of the AI tools that you so brilliantly shared in last week's workshop. I'll be coming back for more in-depth training for sure.” (Consultant)

“I thought I knew a reasonable amount, but you proved there is so much more to know! I can’t wait to get started with the tools you recommended. (Legal marketing consultant)

"The most helpful hour I've spent in a long time. Enormously helpful in upping my AI game." (PR consultant)

"That has been a very neat useful summary....some definite take aways." (Senior legal marketing manager)

“This has been super helpful!" (Legal marketing director)

"It was epic! Thank you so much!" (Marketing Consultant)

Next level training courses (June 2025):

• AI Content Writing: Make Chat GPT (and other AI) sound like you – not everyone else
  
• AI Deep Research: Learn research techniques that go beyond basic prompts
  
• Create Custom GPTs: Create custom GPTs to build smart AI assistants to save time
  
• AI Image Design: How to on brand visuals for your business, not stock standards
  

To join the waitlist: contact vikki@legallinchpin.co.uk

Contact Us: For further information on our bespoke AI training and consultancy services you can book a free call with Vikki and Jamie https://legallinchpin.co.uk/book-an-ai-discovery-call/ or Email: vikki@legallinchpin.co.uk