AI for Small Businesses Workshop

Course Overview

We’re excited to offer this practical workshop hosted by The AI Guys, designed specifically for small and start-up businesses.

Learn how to use powerful AI tools like ChatGPT, Claude, and Canva to enhance your marketing efforts. This hands-on session will show you how to:

• Create content more efficiently
• Generate engaging social media posts
• Craft compelling email campaigns
• Design eye-catching visuals. Designed for those who want to stay competitive in the digital space but aren't sure where to start with AI, participants will leave with actionable skills and a clear understanding of how to implement these powerful tools in their daily marketing activities.

More about the AI Guys

The AI Guys have worked with companies across Essex delivering solutions that save multiple hours per week and training for Essex University, ARU, FSB & Hounslow Council.

AI Guys CEO Mat Parkin creates custom AI & automation solutions to solve problems, improve creativity & productivity & give you back more time to do what you love.

What You'll Learn

By the end of this course, you'll be able to:

• Create engaging marketing content using AI writing assistants
• Generate and edit professional visuals for your marketing materials
• Develop smarter marketing strategies using AI insights
• Maintain your brand's unique voice while leveraging AI capabilities

Key Topics Covered

• Content Creation: Using AI to write compelling social media posts, emails, and blog content
• Visual Marketing: Creating professional graphics and images with AI-powered tools
• Marketing Strategy: Leveraging AI for market research and campaign planning
• Practical Tool Training: Hands-on experience with ChatGPT, Claude, and Canva
• Implementation Guidelines: Best practices for incorporating AI into your marketing workflow

Course Format

• Group discussions and peer learning
• Implementation support and guidance
• Enhancing marketing formats online.

Who Should Attend

This course is perfect for small and start-up business owners based in Tendring who:

• Are interested in AI but unsure where to start
• Need practical, implementable solutions
• Want to stay competitive in the digital space

This session will also give you the opoortunity to network with other businesses who may be looking for the same advice as you are.

Catering

Catering for the event will be provided by Sunspot's own bistro, offering a diverse menu that accommodates all dietary needs, including gluten-free, vegetarian, and vegan options.

Parking and Accessibility

Sunspot has free parking onsite in an accessbile location for all attendees.